Entries by Brian Encabo

Unifying the Maxxis Brand Story to Elevate and Dominate a Competitive Marketplace

We are excited to share the latest developments of our work with Maxxis Tires, the renowned tire manufacturer known for its high-quality and performance-driven products. In an industry filled with competitive brands, Maxxis Tires has embarked on a mission to position itself as a leading performance-based tire brand across all driving disciplines. Let’s dive into […]

35 Years of Freshly made, Pacific-inspired Flavor from Wahoo’s

Wahoo’s Teams up with Blue C to Capture the Spirit of Bruce Brown’s Surf Film Endless Summer for its 35th Anniversary Campaign   The Opportunity Wahoo’s is renowned for its freshly prepared Pacific-inspired menu and has always strongly emphasized community building and authentic marketing. So, as they approached their 35th anniversary, Wahoo’s turned to Blue […]

Achieving Top-of-the-Funnel Awareness for Maxxis Tires Through an Important Social Initiative

Maxxis Tires is an industry-leading brand producing tires for passenger cars, light trucks, bicycles, motorcycles, UTVs, and high-performance autos. Maxxis Tires is known for its strength, durability, and advanced technology and is associated with winning athletes and ambassadors. The tire industry is saturated with marketing messages and competitors – our objective was to create a […]

Volcon ePowersports Goes to Baja to Build Powerful Storytelling

Overview: Volcon ePowersports is driving innovation in the powersports space with the development of two-wheel and four-wheel electric all-terrain vehicles. Volcon is breaking barriers and leading an electric revolution in an industry traditionally dominated by gas motors. The first vehicle in their portfolio of impressive engineering is the two-wheel Grunt – a versatile, easy-to-operate machine […]

A brand built to electrify the outdoors.

With the growing global interest in electric vehicles, many companies continue launching innovative products to the market. Volcon is the latest brand to successfully launch its outdoor electric vehicles in a branding campaign driven by Blue C. Blue C developed Volcon’s brand identity through its unique BrandPWR platform. There’s no doubt that a strong and […]