As a rapidly growing pizza company with over 260 locations and counting, Mountain Mike’s Pizza has earned a reputation as one of the top pizza franchises in the nation. Even as competitors lose market share, Mountain Mike’s Pizza continues to expand and thrive, launching new locations, menu items, and exciting marketing campaigns.
Blue C has been integral in helping Mountain Mike’s attain their objectives through comprehensive marketing campaigns focusing on an omnichannel approach from brand awareness to encouraging consumers to join the Mountain Mike’s app to receive special offers and incentives. In addition, direct response campaigns were implemented to target franchise sales.
Mountain Mike’s brand messaging, positioning, and limited-time offers (LTOs) have been effectively implemented across all relevant marketing channels designed to foster loyalty among their existing customers and bring in new ones. Additionally, sponsorships with the San Francisco 49ers, Los Angeles Angels, and Sacramento Kings continue to drive app downloads and brand activations through promotional triggers. Every marketing effort aligns with the brand and digital-first approach through all critical channels.
Mountain Mike’s Pizza earned a well-deserved spot among the top 100 franchises this year – a testament to the brand’s impressive growth over the past year. Mountain Mike’s also proudly ranks #4 among the country’s top pizza chains – one of the most competitive areas on the list. The Franchise 500 list is the world’s most comprehensive franchise ranking, honoring companies for exceptional performance and business practices.