Wahoo’s Teams up with Blue C to Capture the Spirit of Bruce Brown’s Surf Film Endless Summer for its 35th Anniversary Campaign


The Opportunity

Wahoo’s is renowned for its freshly prepared Pacific-inspired menu and has always strongly emphasized community building and authentic marketing. So, as they approached their 35th anniversary, Wahoo’s turned to Blue C to celebrate with a year-long marketing campaign. The primary focus of this campaign was to roll out a series of promotions and marketing strategies to celebrate their loyal customers, entice past ones to return, and attract new ones to try the unique, flavorful menu Wahoo’s has to offer.

The Strategy

Blue C teamed up with Wahoo’s to collaborate with the iconic surf film “Endless Summer” by Bruce Brown to inspire the campaign visuals and messaging. Bruce Brown has a long relationship with the Wahoo’s family, and Endless Summer was a perfect fit to celebrate their 35th year. The creative strategy focused on using the film’s core theme and conveying Wahoo’s brand message as “In search of the perfect taco” through branding, media, marketing integration, and sales promotions. In addition, the strategy is to connect with their target market through a recognizable collaboration with a message that resonates with Wahoo’s values throughout the campaign.

The Outcome

The comprehensive marketing strategy employed a range of marketing efforts, including limited-time offers, social media and video campaigns, outdoor advertising, TV spots, promotional giveaways, community-based marketing efforts, and in-store promotions. By leveraging the Endless Summer collaboration, Wahoo’s created a compelling marketing campaign that resonates with their audience to help drive sales across their locations.