Entries by Blue C

Blue C Keeps it Rolling with New Maxxis Tires Campaign

To further strengthen the Maxxis Tires brand and drive sales, Blue C was selected to create, produce and launch a new Maxxis Tires campaign – “Greatness from Within”. The campaign will be widely used across multiple communication channels and will promote the line of Maxxis Tires for numerous consumer segments including off-road, CUV (Crossover), passenger, […]

Vectrix™ Electric Scooters Awards Marketing Contract to Blue C USA

Vectrix™ Electric Scooters Awards Marketing Contract to Blue C USA Blue C Advertising selected by Vectrix for infusion marketing program in North America and Europe Blue C Advertising has been awarded the advertising, public relations and social media account for electric vehicle manufacturer VECTRIX™, a leading global designer and manufacturer of 100% electric two-and three-wheeled […]

Blue C Launches Brand Ambassador Program for Juice It Up!

Juice It Up!, a fruit and smoothie franchise with over 90 locations across the west coast was retrofitting and redesigning their franchise locations for a new product launch. This included the introduction of a raw juice bar that offered freshly juiced mixtures. In addition to establishing an entirely new look and feel for their messaging […]

Maxxis Tires: Chasing the General

Capitalizing on our extensive knowledge of the Maxxis brand, Blue C developed additional communication tactics to position Maxxis within sub-culture environments. To gain additional exposure and brand awareness within niche markets such as off-road racing and the off-road segment as a whole, Blue C remained true to the core Maxxis messaging and linked to our […]