Blue C is excited to announce the launch of BrandPWR, a strategic branding process proven to help companies successfully refresh their brand, clarify their messaging, and overcome the challenges of a saturated market. BrandPWR is designed to be a collaborative experience in which Blue C works with company leaders to understand the brand’s needs, craft […]
As today’s marketplace has taught us, withstanding competition has become increasingly difficult. Your company can become outdated in a matter of minutes as new, modern brands emerge and hit the marketplace. It’s common for brands to become complacent or egotistical when it comes to their brand image. Just because your brand was once relevant or […]
Monster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other competitive offerings.
Smartwater is a leading premium water brand that has recently welcomed three new line extensions to its existing portfolio – antioxidant, alkaline, and sparkling. Each new product continues to support the Smartwater mantra of experiencing purity and hydration in every sip. Better yet, these bottles are made out of 30% plant-based materials and are 100% recyclable. Recently, Smartwater partnered with […]
Blue C is proud to have successfully launched a brand refresh for MeridianLink – an application service provider that offers web-based solutions and system integrations for the financial sector.
You can feel it everywhere. The competition is coming out of the woodwork and they’re chomping away at everyone’s market share. Some brands are nimble and fresh to the market, with dynamic offerings and effective branding strategies while others fall behind. Ask yourself: is your brand up-to-date in the current marketplace and does it connect […]
STARK is an industry leader in health and fitness, and in January they celebrated the Grand Opening of their second location in Newport Beach near Fashion Island. Blue C has been honored to be by their side through the entire process. After outfitting the walls at their first Irvine location, STARK brought us on to […]
The number one social media mistake most businesses make is spending too much time online. This means social media is cutting into company hours while potentially causing employee burn out. In order to avoid this path, it’s recommended that each business creates a social media content strategy. Here’s how: 1. Determine the goal In order […]
Help us support Baja Mexico’s orphanages by donating backpacks and school supplies to the Corazon de Vida Foundation a non-profit organization providing life-changing support for orphaned or abandoned children in Baja, Mexico. Stated simply, one of the biggest problems Mexico faces is a lack of social programs. Unlike in the U.S., Mexico does not have foster care […]
