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By: Blue C

5 Marketing Trends That Will Set Your Brand Apart

The digital marketplace is highly competitive, and major advancements in technology have changed the way brands and marketers can reach audiences....

Why Buyer Personas Matter

Personas can have a massive impact on your strategy by helping you understand the details of the buyers you want to...

Maintaining Your Brand’s Momentum

During these unprecedented times and amidst so much uncertainty, marketing and brand promotion may not seem top of mind. There’s also...

Looking to develop a video marketing strategy? Ask yourself these questions first.

Were you one of the 102-million Americans that gathered a couple of weeks ago to watch the Super Bowl? The Super...

8 Steps to Create a Bold Brand

Starbucks. Nike. Apple. All of these brands provide a valued product to consumers, but that’s not what has made them so...

Blue C Launches BrandPWR

Blue C is excited to announce the launch of BrandPWR, a strategic branding process proven to help companies successfully refresh their...

A Bold Outlook To A New Year

2020 will be both challenging and exciting for marketers. Tomorrow’s marketing trends will be shaped by an elevated focus on brand alignment, customer-focused marketing, and interactive...

Refresh the Brand. Reinforce Your Stance in the Market

As today’s marketplace has taught us, withstanding competition has become increasingly difficult. Your company can become outdated in a matter of...

Caffé Monster shakes up the ready-to-drink coffee category

Monster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other competitive offerings.