A Brand Refresh for the Better

Blue C is proud to have successfully launched a brand refresh for MeridianLink – an application service provider that offers web-based solutions and system integrations for the financial sector.

With an accelerated need for a new brand identity, Blue C was able to take a 20-year brand and revolutionize it into a modern day, fintech brand. By creating a theme for both internal and external usage, Blue C created the mantra – MeridianLink, Connecting You To Better.

This mantra stands for promoting the usage of better technology, better people, better service, better innovation, better communities, and better experiences all around.

“We are very proud to have created a fresh new story for MeridianLink that elevates our brand for growth in this particular segment; Blue C worked in hyper speed to deliver pure excellence! Their work is unparalleled and unlike anything I have ever seen.” said Charlie Lee, CMO at MeridianLink.

The refreshed brand which includes a new logo, inspiring brand videos, website design, print/digital collateral, and a brand book reflects the future of where MerdianLink is going – they are working diligently each day to connect to clients, partners and themselves in order to strive for better. This new brand identity conveys the unique meaning of their brand and allows them to connect meaningfully with all of the people who matter to their business.

Brand Book and Logo

Brand Refresh Video

Blue C was an integral part of the transformation of our brand. They delivered and executed the brand refresh quickly and efficiently without compromising quality. They exceeded our expectations for our staff, our board of directors, and our employees. They delivered a brand that touched us, that evoked emotion, and for that, we thank them. Bravo, Blue C!” –– Tim Nguyen, CEO of MeridianLink.

Everyone at MeridianLink shares the same vision: to create an ecosystem comprised of technology-enabled solutions that give financial institutions the power to connect to better. For more information on MeridianLink, visit their newly branded website here.