Blue C is proud to have successfully launched a brand refresh for MeridianLink – an application service provider that offers web-based solutions and system integrations for the financial sector.
With an accelerated need for a new brand identity, Blue C was able to take a 20-year brand and revolutionize it into a modern day, fintech brand. By creating a theme for both internal and external usage, Blue C created the mantra – MeridianLink, Connecting You To Better.
This mantra stands for promoting the usage of better technology, better people, better service, better innovation, better communities, and better experiences all around.
“We are very proud to have created a fresh new story for MeridianLink that elevates our brand for growth in this particular segment; Blue C worked in hyper speed to deliver pure excellence! Their work is unparalleled and unlike anything I have ever seen.” said Charlie Lee, CMO at MeridianLink.
The refreshed brand which includes a new logo, inspiring brand videos, website design, print/digital collateral, and a brand book reflects the future of where MerdianLink is going – they are working diligently each day to connect to clients, partners and themselves in order to strive for better. This new brand identity conveys the unique meaning of their brand and allows them to connect meaningfully with all of the people who matter to their business.
Brand Book and Logo