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Content Marketing vs. Advertising: The ROI Difference

Every business needs customers. Building customer awareness of your brand and your products is the sole purpose of marketing. Marketing has focused on traditional media such as newspapers, radio, and TV to send the message far and wide. As…

What Is Content Marketing and Why Is It Important?

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If you’ve read up on marketing, you've probably heard that content marketing is crucial. Some marketers even call it the method of the future. However, the experts are less clear on exactly why content marketing is essential. Here are the…

The California Love Drop Presented by Wahoo’s Fish Taco

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What started as a single delivery of 300 meals from Wahoo’s Fish Taco to Hoag Hospital in Irvine, CA on April 12, 2020, has turned into an astounding collaboration known as the California Love Drop. Wing Lam, Co-Founder of Wahoo’s…

Blue C Launches BrandPWR

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Blue C is excited to announce the launch of BrandPWR, a strategic branding process proven to help companies successfully refresh their brand, clarify their messaging, and overcome the challenges of a saturated market. BrandPWR is designed…

Refresh the Brand. Reinforce Your Stance in the Market

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As today's marketplace has taught us, withstanding competition has become increasingly difficult. Your company can become outdated in a matter of minutes as new, modern brands emerge and hit the marketplace. It's common for brands to become…

Caffé Monster shakes up the ready-to-drink coffee category

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Monster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other competitive offerings.

NEWSWORTHY

Content Marketing vs. Advertising: The ROI Difference

What Is Content Marketing and Why Is It Important?

The California Love Drop Presented by Wahoo’s Fish Taco

Blue C Launches BrandPWR

Refresh the Brand. Reinforce Your Stance in the Market

Caffé Monster shakes up the ready-to-drink coffee category

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