Lockerpalooza Breaks the Mold of Traditional Tradeshow Campaigns

Parcel Pending by Quadient is a global leader and innovator in package delivery locker solutions. Their smart locker technology serves many industries, including multifamily, retail/distributor, commercial, and high education spaces.

With advanced intelligent lockers, organizations can accept and secure packages completely contact-free. Parcel Pending smart lockers create more efficient delivery, increased security, and a more streamlined process for package delivery.


The Opportunity
Over 80% of individuals residing in multifamily properties admit that package security and avoiding package theft are vital. Parcel Pending provides a wide variety of package delivery options to solve common issues unique to multifamily housing.

The team at Parcel Pending’s initial plan was to launch a unique campaign at the Apartmentalize trade show. Then, Parcel Pending will use the campaign across all marketing channels to target multifamily property owners.

The Strategy
The first step was to develop a campaign strategy that would spotlight Parcel Pending at the largest apartment trade show in the world. Standing out from industry competitors was a high priority for Parcel Pending at this event, and will be moving forward with further marketing efforts.

Blue C developed an engaging overarching campaign with key messaging around the idea of “Lockerpalooza,” with the central theme being “Rock Your Locker.” The big picture focused on creating a fun environment where customers could enjoy themselves, connect with the brand, and experience the benefits of Parcel Pending lockers creatively and engagingly. Blue C developed additional photo, video, print, social, activation, and other digital assets to support the campaign and the sales team.

The Outcome
Being prepared with a cohesive, disruptive campaign within a highly competitive landscape helped position Parcel Pending as a leader and authority at the trade show and ongoing campaign marketing efforts. In addition, the strong, positive exposure to the multifamily market helped build valuable sales introductions and opportunities in a growing and competitive market.