Lockerpalooza Breaks the Mold of Traditional Tradeshow Campaigns
Parcel Pending by Quadient is a global leader and innovator in package delivery locker solutions. Their smart locker technology serves many industries, including multifamily, retail/distributor, commercial, and high education spaces.
With advanced intelligent lockers, organizations can accept and secure packages completely contact-free. Parcel Pending smart lockers create more efficient delivery, increased security, and a more streamlined process for package delivery.
Over 80% of individuals residing in multifamily properties admit that package security and avoiding package theft are vital. Parcel Pending provides a wide variety of package delivery options to solve common issues unique to multifamily housing.
The team at Parcel Pending’s initial plan was to launch a unique campaign at the Apartmentalize trade show. Then, Parcel Pending will use the campaign across all marketing channels to target multifamily property owners.
The first step was to develop a campaign strategy that would spotlight Parcel Pending at the largest apartment trade show in the world. Standing out from industry competitors was a high priority for Parcel Pending at this event, and will be moving forward with further marketing efforts.
Blue C developed an engaging overarching campaign with key messaging around the idea of “Lockerpalooza,” with the central theme being “Rock Your Locker.” The big picture focused on creating a fun environment where customers could enjoy themselves, connect with the brand, and experience the benefits of Parcel Pending lockers creatively and engagingly. Blue C developed additional photo, video, print, social, activation, and other digital assets to support the campaign and the sales team.
Being prepared with a cohesive, disruptive campaign within a highly competitive landscape helped position Parcel Pending as a leader and authority at the trade show and ongoing campaign marketing efforts. In addition, the strong, positive exposure to the multifamily market helped build valuable sales introductions and opportunities in a growing and competitive market.