During one of the most challenging years to date, brands worldwide were forced to adapt to new realities and refine their business models. The restaurant industry saw some of the most notable changes with dining rooms closing. Many struggled to keep their doors open, with takeout and delivery being the only available option.
Mountain Mike’s Pizza – a leading family-style pizza chain known for its legendary crispy, curly pepperoni, fresh cut toppings to the edge, and dough made fresh daily – was able to defy all odds and emerge stronger than ever. They are proud to announce that 2020 was their best sales year for the fast-growing franchise located in Newport Beach, CA. Despite the challenges they were faced, their sales growth through carryout and delivery allowed them to stay resilient. They were able to open 15 new restaurants this past year and increased digital orders by 120%!
As Mountain Mike’s agency partner, Blue C is proud to celebrate their success. We were able to support Mountain Mike’s with a series of branding campaigns throughout 2020, including the launch of their Pepsi 4-Pack, and their ongoing partnership as the Official Pizza of the San Francisco 49ers. We spearheaded their 2020 Franchisee convention, the Season of Giving holiday campaign, Grand Opening events, and multiple other omnichannel campaigns that utilized social media, email marketing, CTV, and more.
We are strategically planning for the grand opening of 25 more Mountain Mike’s Pizza restaurants in 2021. Our goal is to amplify their message of “Pizza The Way It Oughta Be!” to the new regions, it will serve.
In other exciting news, Mountain Mike’s Pizza recently launched its new mobile app. Customers will be able to order ahead, get exclusive offers, and earn rewards. If you haven’t tried Mountain Mike’s Pizza, don’t miss out! Download on the App Store or get it on Google Play and receive $5.00 off your first in-app purchase.