In today’s multimedia landscape, franchise restaurants face a challenging and overly competitive field. So, how do you break through the noise and get attention to your marketing efforts and brand?
Developing an enticing LTO (limited time offer) or a new menu item is easy. But the real challenge is to truly break through and make people pay attention to your brand. When Mountain Mike’s Pizza wanted to establish a comprehensive campaign surrounding their Pineapple Chicken Luau Pizza, Blue C’s expertise was requested. This campaign spread across all vital channels – in-store POP, social media, employee promotional apparel, online (website and ads), email campaigns, mobile marketing, new photography assets, and CTV commercials.
The marketing strategy consisted of key messaging points about the new menu item with the integration of a special offer – a FREE trip to Hawaii! – to download the Mountain Mike’s app and order through the app experience. The overall tactic was to create a greater awareness of the menu item and entice customers to join their Mountain Rewards® program through their app. Notably, Mountain Mike’s Pizza achieved the fastest growing AUV (average-unit volume) among the top 30 pizza chains nationwide, according to the Nation’s Restaurant News Top 500 Report.