Juice It Up!, a fruit and smoothie franchise with over 90 locations across the west coast was retrofitting and redesigning their franchise locations for a new product launch. This included the introduction of a raw juice bar that offered freshly juiced mixtures.

In addition to establishing an entirely new look and feel for their messaging of both the brand transition and the new juice products, Blue C was charged with the development of new messaging vehicles to communicate the new product offerings. This included in-store signage, broadcast television, local store marketing strategies, as well as the creation of a brand ambassador to help drive consumer engagement.