To further strengthen the Maxxis Tires brand and drive sales, Blue C was selected to create, produce and launch a new Maxxis Tires campaign – “Greatness from Within”. The campaign will be widely used across multiple communication channels and will promote the line of Maxxis Tires for numerous consumer segments including off-road, CUV (Crossover), passenger, UHP (Ultra High Performance) and trailer lines.

Blue C produced the campaign from start to finish, which included engaging on-location photography in some of the brutal conditions that Maxxis Tires are known to conquer. Images and streamlined creative will be used in key enthusiast media outlets, in-store sales and product support imaging, as well as point of purchase display development. Each tire line was given its own unique campaign direction to highlight the industry-leading characteristics of Maxxis Tires’ performance and function. The purpose of each campaign was to engage with the correct consumer segment and maintain relevance for each tire line. Various high performance vehicles for both on and off-road were used in the campaign, as well as trailers, to highlight the specific Maxxis Tire and their benefits to the enthusiast. The “Greatness from Within” campaign truly exemplifies the full line of Maxxis Tires and is a great testament to the quality and durability they are known for.