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Mountain Mike’s Pizza Experiences Record Sales in 2020
News[vc_row][vc_column][vc_column_text css=””][su_youtube url=”https://www.youtube.com/watch?v=tKj6oYILECQ”]
During one of the most challenging years to date, brands worldwide were forced to adapt to new realities and refine their business models. The restaurant industry saw some of the most notable changes with dining rooms closing. Many struggled to keep their doors open, with takeout and delivery being the only available option.
Mountain Mike’s Pizza – a leading family-style pizza chain known for its legendary crispy, curly pepperoni, fresh cut toppings to the edge, and dough made fresh daily – was able to defy all odds and emerge stronger than ever. They are proud to announce that 2020 was their best sales year for the fast-growing franchise located in Newport Beach, CA. Despite the challenges they were faced, their sales growth through carryout and delivery allowed them to stay resilient. They were able to open 15 new restaurants this past year and increased digital orders by 120%!
As Mountain Mike’s agency partner, Blue C is proud to celebrate their success. We were able to support Mountain Mike’s with a series of branding campaigns throughout 2020, including the launch of their Pepsi 4-Pack, and their ongoing partnership as the Official Pizza of the San Francisco 49ers. We spearheaded their 2020 Franchisee convention, the Season of Giving holiday campaign, Grand Opening events, and multiple other omnichannel campaigns that utilized social media, email marketing, CTV, and more.
We are strategically planning for the grand opening of 25 more Mountain Mike’s Pizza restaurants in 2021. Our goal is to amplify their message of “Pizza The Way It Oughta Be!” to the new regions, it will serve.
In other exciting news, Mountain Mike’s Pizza recently launched its new mobile app. Customers will be able to order ahead, get exclusive offers, and earn rewards. If you haven’t tried Mountain Mike’s Pizza, don’t miss out! Download on the App Store or get it on Google Play and receive $5.00 off your first in-app purchase.[/vc_column_text][/vc_column][/vc_row]
How Acura is Driving Success with Video Marketing
NewsAcura – the luxury marque of American Honda Motor Car Company – builds its vehicles with exhilarating performance, unsurpassed comfort, and attention to detail. As a luxury car manufacturer, the company competes with several leading players in the automobile industry and constantly influences potential customers’ perceptions of their vehicles’ performance.
Acura partnered with Blue C to create a series of “Interception Point” and comparison videos to demonstrate how their line of vehicles stack up next to competitor vehicles, including Audi, BMW, Mercedes, and Infiniti so that potential customers walk away with an appreciation of its value. The goal was to intercept the research point of the customer journey and showcase side-by-side demonstrations so the audience understood the difference between the vehicles while highlighting Acura’s many innovative features to position it as the superior choice. The “Interception Point” video series is explained below by Mark Ortiz, who led these valuable campaigns.
Blue C managed the entire process, from pre-production, which involved planning, sourcing talent, scouting locations, production, shooting on-site, and post-production which included editing and producing the final video content and distribution.
Strategic video content and distribution are an excellent way to attract and engage an audience, but it is essential to take advantage of all that video offers. Depending on the company and the offerings, there are many ways to use video to share more about your brand’s unique differentiators to compel your audience to take action. Below is the overall strategic roadmap for the Interception Point strategy.
Video content has become a vital part of every marketing channel and can be easily shared across various platforms. Acura has published the collection of comparison videos we developed as direct response media to their website, social media channels, emails, and more. As a result, the company has been able to educate its audience, address their questions while building consumer confidence, enhance their products’ credibility, and generate dealership visits and incremental sales from non-traditional digital marketing channels.
A brand built to electrify the outdoors.
NewsWith the growing global interest in electric vehicles, many companies continue launching innovative products to the market. Volcon is the latest brand to successfully launch its outdoor electric vehicles in a branding campaign driven by Blue C.
Blue C developed Volcon’s brand identity through its unique BrandPWR platform. There’s no doubt that a strong and recognizable brand is the best foundation for success in today’s highly competitive business environment. In the crowded digital landscape, it’s hard for a brand to get noticed. It requires research, creativity, authenticity, and strategic thinking to build a brand that stands out from the crowd.
The first step was discovering what Volcon stood for. The team sought answers on the company’s reason for existence, problems they solve, and their value proposition. The answers to these questions provided valuable information that helped power the branding campaign, leading to the development of the company’s name, vision, story, mantra, and all visual elements that make up the brand identity.
The mission was to develop a cohesive and professional brand for the electric car maker. Such an identity gives the brand personality, differentiation, and consistency across multiple channels. From these branding efforts, Volcon has gained name recognition in the space and has enjoyed increased brand mentions and more site traffic, ultimately leading to an increase in pre-order sales. For more information on Volcon, visit www.volcon.com.
“Blue C played a major role in the development of our brand. We took part in their collaborative BrandPWR process where the end result was a well defined and established brand for our new line of outdoor electric vehicles. They took extra steps to ensure our brand message would reach and engage the different segments we serve. Thanks to Blue C, we’ve successfully launched our brand and now have name recognition in the space.”
Christian Okonsky
Chairman, Volcon EPowersports
Celebrating 51 Years of the Share Our Selves – Adopt A Family Program
NewsBlue C has made it an annual tradition to support SOS’ Adopt A Family Program. This admirable program supports many struggling Orange County families by providing them with gifts and food during the holidays. This year, the Adopt A Family Program will connect donors with over 700 families recommended by organizations and schools in Costa Mesa, Santa Ana, Newport Mesa, Orange and Garden Grove Unified School Districts.
Please join us in the season of giving by donating any of the following items:
(Due to COVID-19, SOS will only accept gift cards this year)
Please mail or drop off your donations to Blue C HQ (Attn: Michelle Antinora, 3183-C Airway Ave., Costa Mesa, CA 92626) by December 14th. Blue C will hand-deliver to the SOS collection facility at the OC Fair and Events Center on December 15th.
Your donation will go directly to a family of 6 in Orange County. Due to the pandemic, this family has been struggling with employment since March. Gift cards to department stores will help towards the family’s wish list for warm clothes and go a long way toward lifting their spirits. Gift cards for groceries will help Mom prepare the holiday meal her family loves, and all the extras can help her stock up on nutritious staples for the weeks ahead.
This year, more than ever, our communities need our help. Thank you for your generosity and for continuing to help make this year special for those who need it most.
Wishing you a healthy and happy holiday season,
Blue C
For details on SOS and Adopt A Family, visit http://www.shareourselves.org/AAF
For questions about our drive, please contact Michelle Antinora
“I have found that among its other benefits, giving liberates the soul of the giver.” – Maya Angelou
California Love Drop Inspired By Wahoo’s Fish Taco
NewsSurf-inspired catalyst for the community brings business leaders together during pandemic to feed the souls of those who need it most
LOS ANGELES (SEPT. 2, 2020) – On behalf of the 40 partnering businesses fueling the California Love Drop, Wahoo’s Fish Taco is delighted to report it has reached a major and unexpected milestone. What began as a small act of kindness—a single delivery of 300 meals from Wahoo’s Fish Taco to Hoag Hospital in Irvine, Calif. on April 12, 2020—has turned into an astounding sea of collaboration resulting in the delivery of well over 11,000 meals/treats/beverages/PPE to frontline heroes and those in need during the COVID pandemic.
To date, dozens of volunteers have made 100 deliveries, as well as donations of 500 backpacks, to local families and organizations—from Los Angeles to San Diego—including CHOC Children’s Hospital, UCI Medical Center, Hoag Hospital, UCLA Medical Center, San Bernardino Community Dignity Hospital, Dodger Stadium Testing Site and numerous police stations and firehouses.
“On behalf of the 600,000 people I represent, I thank you!,” says OC County Supervisor Don Wagner. “This is a heartfelt token of our appreciation, made possible by the support of corporate folks like Wing Lam, Charles Antis and others who recognize that you keep their families and employees safe.”
The founding “droppers” include Wahoo’s, Blue C Advertising, Yogurtland, Antis Roofing, Coyle, 95.5 KLOS’s Heidi and Frank, Cholula Hot Sauce, Monster Energy and Hint Water. They have gained tremendous support from organizations including but not limited to Enterprise Data Solutions (EDS), Subaru of America, Carlson & Jayakumar, LLP, Shimano Inc., Kirksey and Company, North Men’s Wear, Constellation Brands, Boston Beer Co., Left Coast Brewing Company, B Candy, Yeti, Loan Depot, Vans, Drake’s Organic Spirits, Fortis Resource Partners and The Purist Group among others.
Wahoo’s Fish Taco
“We have always been true believers in the power of the human spirit. Community support is more important than ever, and we have never doubted the impact of a delicious meal in uplifting spirits. For as long as necessary, we will keep this positive momentum going and continue to applaud the courage of our frontline brothers and sisters.” – Wing Lam, Co-founder
Blue C
“Together with Wahoo’s, the Heidi and Frank Show, Monster Energy, Yogurtland, Hint Water and all of the numerous other partners, the entire Blue C team is proud to be a part of a magical movement. The California Love Drop is integrated into the Blue C Caring philosophy of taking care of those in need, starting with the community in which we live and work.” – Eric Morley, Co-founder
95.5 KLOS
“Thank you for starting the California Love Drop. You’re an Angel, Wing! … Angel Wing!!” – Frank Kramer, KLOS’s Heidi and Frank in the Morning
“Over the course of the last 5 months, we have partnered with many amazing people to help spread cheer by delivering frozen yogurt to a doctor working her 11th hour, well needed nourishment to the nurse working his 13th, Monster Energy to the policeman on his 2nd shift, or Wahoo’s Taco meals with hand sanitizer to families in need. This has allowed us to smile, even during the hardest of times, and we can all use more smiles! Celebrating our 100th drop, and well over 11,000 meals, is a milestone I never guessed we would achieve back in April. Now I am already looking forward to our 200th Love Drop!” – Wendy Ellis, Co-founder California Love Drop
Yogurtland
“Our mission at Yogurtland is to spread joy throughout the community, and that’s why we are honored to have partnered with such wonderful brands to continue to bring a smile to those who need it most right now. Being able to deliver our frozen treats to the true heroes in our community have helped bring joy during these critical moments and we hope that our heroes who are tirelessly working were able to enjoy a sweet treat and that it brightened their day.” – Melissa Luna, Field Marketing Manager
Antis Roofing
“Thanks to Wing, we’re awakened, full of aliveness in the moment, seeing new opportunities!!! And we’re near that magic intersection where fulfillment meets impact! Someday I’ll reflect back upon today as one of the most fulfilling and beautiful times in my life. You should come join us sometime on a California Love Drop!!!” – Charles Antis, Founder & CEO
EDS
“Participating in the California Love Drop has impacted the quality of our lives in such a positive way. It has been a privilege to give thanks to the people who are making sacrifices to serve their community; side by side with friends who have inspired us and shared memories that will last a lifetime.” – Jennifer Annes, Director of Business Development
To make a donation to support the California Love Drop, visit: californialovedrop.com.
About Wahoo’s Fish Taco
Founded by Chinese-Brazilian brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete and celebrity support and charity involvement, Wahoo’s is recognized across the country for its sticker-covered walls. Wahoo’s has 60 locations across the U.S. and Japan. Wahoo’s mission is to nourish their communities with food and experiences while participating in charitable initiatives focused on ending hunger, caring for the environment and educational opportunities for children. To learn more, visit wahoos.com and find us on Facebook.com/WahoosFishTaco and on Twitter and Instagram @WahoosFishTaco.
Media Contact:
Valerie Christopherson
Global Results Communications (GRC)
949 278-7328 | wahoos@globalresultspr.com
Content Marketing vs. Advertising: The ROI Difference
NewsEvery business needs customers. Building customer awareness of your brand and your products is the sole purpose of marketing. Marketing has focused on traditional media such as newspapers, radio, and TV to send the message far and wide. As consumers become more and more active online, many new opportunities are presented to marketers.
Many customers research products online before they make a buying decision, giving marketers the valuable opportunity to help customers find their brands when they search on the Internet. However, placing online spots and competing for the best keywords isn’t the only option.
Rather than spending advertising dollars on placing ads and trying to attract consumers’ attention, you can write content designed to inform, educate, and entertain consumers and post it on your website, where your potential customers can find it. If you populate your content with the right keywords and key phrases, Google and other search engines will find it, and so will consumers.
What’s The Difference?
In traditional advertising, it’s a one-way conversation. You are hoping to reach customers and tell them about your product or service. You do this by placing your message far and wide, where the maximum number of your potential customers will see it. There is no dialogue and no interaction with your customers.
Content marketing is less concerned with reaching the most people; the point is to reach the right people. Content marketers research their target market to right-click on the content they want to see. They also study the words and phrases people are searching online for and include them in the material.
Another advantage of content marketing is the opportunity to interact with consumers. You can allow consumers to leave comments on your blog posts and social channels. These interactions give you valuable insight into what consumers are thinking and let you respond to your customers in real time in order to build a relationship with them.
Measuring ROI
Metrics are key to measuring and quantifying the return on investment for your advertising dollars. However, not all metrics are equally important. You can track many metrics, but there are three that matter most: the number of high-quality leads, your web traffic, and, ultimately, sales.
With targeted advertising, you’ll pay for the cost of developing an ad campaign first. You’ll then pay to place your advertising either online or on a traditional medium like newspapers, radio, or TV. When you go with the content marketing model, you will pay to research and write your content, then post it on your website and promote it through your social media channels.
The cost of developing traditional advertising and content marketing materials is similar, but the distribution price is much lower. This difference already makes the ROI of content marketing higher than conventional advertising. However, many marketers have found that content marketing is significantly better at generating web traffic and high-quality leads.
Running a successful business is all about getting the most out of every dollar you spend. While content marketing will never wholly replace traditional advertising, it is a cost-effective technique that deserves a place in your marketing toolkit.