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Blue C Launches BrandPWR
NewsBlue C is excited to announce the launch of BrandPWR, a strategic branding process proven to help companies successfully refresh their brand, clarify their messaging, and overcome the challenges of a saturated market.
BrandPWR is designed to be a collaborative experience in which Blue C works with company leaders to understand the brand’s needs, craft strategic positioning, and establish a marketing roadmap. A strategy session is organized to help uncover the unifying principles that define the identity, values of the brand, and how it compares against competitors in the marketplace.
The BrandPWR experience transforms a brand’s strategy into a personality and an idea into a meaningful story that resonates with audiences. From the brand architecture and positioning to the creative “look and feel” that comes to life through key messaging, inspiring visual direction, and strategic design, each detail helps build an authentic brand to express their message in unexpected ways.
“We are excited to give our clients the power to uplift their brands and enable them to connect better to their customers,” says Jeff Bentley, Co-founder and Chief Creative Officer at Blue C. “From developing the strategy to executing deliverables, our ultimate goal is to create an exciting and authentic brand foundation that is positioned for growth.”
BrandPWR has helped achieve clear brand messaging, positioning, and visual expression for various companies, including Segway, Irvine Company, MeridianLink, Auction.com, RedKap Apparel, XIDAS, and Parcel Pending, among others.
Refresh the Brand. Reinforce Your Stance in the Market
NewsAs today’s marketplace has taught us, withstanding competition has become increasingly difficult. Your company can become outdated in a matter of minutes as new, modern brands emerge and hit the marketplace. It’s common for brands to become complacent or egotistical when it comes to their brand image. Just because your brand was once relevant or built a hundred years ago, it may not matter to a younger demographic that has zero brand loyalty. Furthermore, emerging brands have the upper hand because they are new and fresh to the market.
A brand refresh can uplift and reposition your company’s stance and visibility within the marketplace. It is time to give your brand the power it deserves.
At Blue C, we specialize in refreshing brands, giving them a new life, and making them more relevant now and in the future. Better yet, we help you crush the competition. It’s not just a logo change or a design tweak here and there. Our process allows us to not only adjust for more valuable customer messaging but to truly create a new brand expression that will captivate your audience.
“Our goal is to take a fading or non-relatable brand and make it powerful again. We want to get to the true DNA of the company and make it sing.” – Jeff Bentley, Chief Creative Officer.
We seek the best creative solution to elevate the visual experience, clarify your message, and position your company for long-term success. Yes, a new logo is a great start and may transform your brand very quickly, but we lay the foundation needed for longevity. And it doesn’t stop with just the customer. Our refresh process also spans the internal culture, product or service, and company story. It is essential for all parties to understand the meaning of the brand and why it exists. A new brand mantra has more power with the entire company behind it. We transform brands into experiences that evoke emotion. We help you Brand. Bold.
Caffé Monster shakes up the ready-to-drink coffee category
NewsMonster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other competitive offerings. Monster is now going head-to-head with reigning leader Starbucks, which currently dominates the market, to gain market share in this growing category.
Blue C recently teamed up with Monster to create a digital marketing campaign to communicate and position its new line of delicious RTD coffee drinks. The objective was to raise awareness for Caffé Monster by producing a head-to-head blind taste test with the bottled Starbucks Frappuccino. This method allowed consumers to focus on pure flavor, resulting in Caffé Monster as the preferred taste leader.
Blue C executed the challenge where shoppers could blind taste the two bottled coffee beverages side-by-side and register their preference. 70% of participating consumers preferred Caffé Monster Mocha, Vanilla and Salted Caramel over Starbucks Mocha, Vanilla, and Caramel. From these stunning results, the Caffé Monster Challenge campaign was born.
Blue C proceeded to produce a series of comparison commercials for YouTube, Facebook, and Instagram. To date, the Caffé Monster Challenge video has over 16 million views on YouTube.
Next time you’re looking for a caffeine boost that delivers on flavor and quality with 1/3 less sugar, think Caffé Monster.
Blue C Partners with Smartwater #WeAllGrow Summit
NewsSmartwater is a leading premium water brand that has recently welcomed three new line extensions to its existing portfolio – antioxidant, alkaline, and sparkling. Each new product continues to support the Smartwater mantra of experiencing purity and hydration in every sip. Better yet, these bottles are made out of 30% plant-based materials and are 100% recyclable.
Recently, Smartwater partnered with Blue C to execute their event activation strategy at the latest #WeAllGrow Latina Network Summit at the Maya Hotel in Long Beach, CA. The #WeAllGrow Summit allowed Smartwater to showcase their new line options to influencers, content producers, creatives, and entrepreneurs. As Smartwater continues to capture the hearts of opportunity-makers who challenge the status quo, the #WeAllGrow Summit was the perfect opportunity for target consumers to enjoy Smartwater’s new offerings and embrace the brand.
Along with managing their on-site activation, Blue C developed the brands look and feel for the Smartwater hydration and recycling stations. The 550+ attendees were able to interact with the brand while staying hydrated throughout the summit. Blue C’s objective was to drive engagement and create a memorable experience with the brand, thus creating a loyal Smartwater community.
In the end, attendees left the summit well-informed of Smartwater’s new line extensions, environmentally friendly packaging, and promise of delivering a taste that is distinctly fresh, crisp, and pure. Smartwater’s brand message went beyond the event as influencers shared their experiences with their online audiences and drummed up interest on social channels, demonstrating the success of this unique sponsorship. Blue C was proud to team up with such a reputable brand and will continue to promote Smartwater’s new products throughout various events in the future.
A Brand Refresh for the Better
NewsBlue C is proud to have successfully launched a brand refresh for MeridianLink – an application service provider that offers web-based solutions and system integrations for the financial sector.
With an accelerated need for a new brand identity, Blue C was able to take a 20-year brand and revolutionize it into a modern day, fintech brand. By creating a theme for both internal and external usage, Blue C created the mantra – MeridianLink, Connecting You To Better.
This mantra stands for promoting the usage of better technology, better people, better service, better innovation, better communities, and better experiences all around.
“We are very proud to have created a fresh new story for MeridianLink that elevates our brand for growth in this particular segment; Blue C worked in hyper speed to deliver pure excellence! Their work is unparalleled and unlike anything I have ever seen.” said Charlie Lee, CMO at MeridianLink.
The refreshed brand which includes a new logo, inspiring brand videos, website design, print/digital collateral, and a brand book reflects the future of where MerdianLink is going – they are working diligently each day to connect to clients, partners and themselves in order to strive for better. This new brand identity conveys the unique meaning of their brand and allows them to connect meaningfully with all of the people who matter to their business.
Brand Book and Logo
Brand Refresh Video
Blue C was an integral part of the transformation of our brand. They delivered and executed the brand refresh quickly and efficiently without compromising quality. They exceeded our expectations for our staff, our board of directors, and our employees. They delivered a brand that touched us, that evoked emotion, and for that, we thank them. Bravo, Blue C!” –– Tim Nguyen, CEO of MeridianLink.
Everyone at MeridianLink shares the same vision: to create an ecosystem comprised of technology-enabled solutions that give financial institutions the power to connect to better.
Brand Refresh: A modern approach to fighting fierce competition
NewsYou can feel it everywhere. The competition is coming out of the woodwork and they’re chomping away at everyone’s market share. Some brands are nimble and fresh to the market, with dynamic offerings and effective branding strategies while others fall behind.
Ask yourself: is your brand up-to-date in the current marketplace and does it connect with the new generation of buyers? Are your advertising messages and tactics relevant? Is your brand image propelling your business forward or holding it back? Now is the time to carefully evaluate your brand identity and the way it’s communicated. It is time to brand bolder.
Time for a Brand Refresh
The following strategic approach should be considered when you want to refresh your brand and reposition your organization for future growth.
1. Brand Architecture
Do you have one clear brand message and is it consistent across all your channels? Do your products or services fit into your brand’s structure? It’s important to ask these questions before you begin your brand’s architecture process. It’s imperative to have a distinct and logical brand architecture that gives your audience a clear understanding of who you are and what you offer.
2. Category Framework
Once you have established your brand’s architecture, you will be able to define your brand category clearly. Choosing the right category is vital to ensure you are positioning yourself correctly within the market. It is also imperative that you are speaking to the correct audience when marketing your brand.
3. Positioning
Creating a strategic brand position involves knowing and understanding how you want your brand to be perceived in the marketplace. Positioning can set your business apart from competitors and highlight your company’s unique features and benefits. Establishing an appropriate strategy will help build your business and differentiate you from your competition.
4. Target Audience
The key questions to ask during a brand refresh include the following: who are you selling your product or service to, what are the consumers’ needs and expectations, and how do I target them with key messaging? These questions are crucial to identify the buyer’s persona.
5. Your ‘Why’
Establishing your ‘why’ will ensure your team, and prospective consumers are all aligned with your company’s core purpose and vision. A brand that clearly explains their ‘why’ will help it to achieve notoriety amongst its target audience.
6. The Competition
Knowing your competition is essential to distinguish yourself and provide value to your audience. Understanding their strengths and weaknesses will allow you to reposition your brand to stand out against your competition.
7. Corporate Narrative
Your corporate narrative should evoke emotion, have substance and be true to your core brand. Defining a brand promise with a clear vision, mission and values will help to establish clarity in your new brand message. Once these are identified, the new message is typically communicated through multiple channels of branded content including, storytelling, digital, video, and photography.
8. Creative Assets and Marketing Communications
Once your corporate narrative is established, you want to make your brand visible to a targeted audience. Finding relevant marketing communications will help you to create the right assets for your audience.
Conclusion
Having a strong content strategy will help you to establish trust with consumers and within your organization. By following the brand refresh process, it will help ensure you are communicating the right message that defines who you are as a company and as a brand. By investing in your brand, the outcome and results will follow. Remaining valuable and meaningful in the minds of consumers will help your brand stay relevant for years to come.