Latest News
Everything thats going on at Enfold is collected here
Hey there! We are Enfold and we make really beautiful and amazing stuff.
This can be used to describe what you do, how you do it, & who you do it for.
Parcel Pending “Rocks Your Locker” with New Campaign
NewsParcel Pending by Quadient is a global leader and innovator in package delivery locker solutions. Their smart locker technology serves many industries, including multifamily, retail/distributor, commercial, and high education spaces.
With advanced intelligent lockers, organizations can accept and secure packages completely contact-free. Parcel Pending smart lockers create more efficient delivery, increased security, and a more streamlined process for package delivery.
The Opportunity
Over 80% of individuals residing in multifamily properties admit that package security and avoiding package theft are vital. Parcel Pending provides a wide variety of package delivery options to solve common issues unique to multifamily housing.
The team at Parcel Pending’s initial plan was to launch a unique campaign at the Apartmentalize trade show. Then, Parcel Pending will use the campaign across all marketing channels to target multifamily property owners.
The Strategy
The first step was to develop a campaign strategy that would spotlight Parcel Pending at the largest apartment trade show in the world. Standing out from industry competitors was a high priority for Parcel Pending at this event, and will be moving forward with further marketing efforts.
Blue C developed an engaging overarching campaign with key messaging around the idea of “Lockerpalooza,” with the central theme being “Rock Your Locker.” The big picture focused on creating a fun environment where customers could enjoy themselves, connect with the brand, and experience the benefits of Parcel Pending lockers creatively and engagingly. Blue C developed additional photo, video, print, social, activation, and other digital assets to support the campaign and the sales team.
The Outcome
Being prepared with a cohesive, disruptive campaign within a highly competitive landscape helped position Parcel Pending as a leader and authority at the trade show and ongoing campaign marketing efforts. In addition, the strong, positive exposure to the multifamily market helped build valuable sales introductions and opportunities in a growing and competitive market.
Wahoo’s Turns to Blue C for Brand Refresh and New Positioning
NewsThe recent explosion of fast-casual restaurant franchises has changed the game for franchises. With customers having more options to choose from, competition is fierce. Large chains with enormous marketing budgets may have more reach but sacrifice quality and portions for advertising and positioning. As Wahoo’s Fish Taco continued to expand and grow, they wanted to stay true to the beliefs and values that have made them a favorite among customers for over 33 years – without sacrificing the exceptional quality they are known for.
The Challenge
As a growing restaurant group, Wahoo’s faced the challenge of adequately defining what food category they fit into. They didn’t want to be categorized in the Mexican food category as they have deep Brazilian and Asian influence. Blue C worked with Wahoo’s leadership team to help refine their brand’s messaging, position them for growth, and determine what makes Wahoo’s so unique. The Wahoo’s team understood that having one message and a strong communication platform is essential.
The Strategy
Using Blue C’s BrandPWR framework, the first step toward a more cohesive brand was stripping away what wasn’t relevant to Wahoo’s values and identity to better align with customer expectations. Next, the proven BrandPWR Clarity process was used to uniquely position the company so that customers, employees, and the media would have a clear and concise understanding of Wahoo’s brand – who they are, what they stand for, and where they are going. Then, we crafted a message that would clearly represent their unique offerings.
The Outcome
Blue C defined a set of core values for Wahoo’s Fish Taco, established strong brand pillars, and developed a new tagline to define their positioning and category – “Freshly made. Pacific inspired”. Every aspect of their marketing campaigns revolves around the clarity of this new message with a new brand book, in-store merchandising, employee communications, outdoor advertising, and social content. As a result, Wahoo’s has a unique and powerful presence in the market that is clearly defined for the future.
From Concept to Completion, Launching a Winning Campaign for a Leading Pizza Franchise
NewsIn today’s multimedia landscape, franchise restaurants face a challenging and overly competitive field. So, how do you break through the noise and get attention to your marketing efforts and brand?
Developing an enticing LTO (limited time offer) or a new menu item is easy. But the real challenge is to truly break through and make people pay attention to your brand. When Mountain Mike’s Pizza wanted to establish a comprehensive campaign surrounding their Pineapple Chicken Luau Pizza, Blue C’s expertise was requested. This campaign spread across all vital channels – in-store POP, social media, employee promotional apparel, online (website and ads), email campaigns, mobile marketing, new photography assets, and CTV commercials.
The marketing strategy consisted of key messaging points about the new menu item with the integration of a special offer – a FREE trip to Hawaii! – to download the Mountain Mike’s app and order through the app experience. The overall tactic was to create a greater awareness of the menu item and entice customers to join their Mountain Rewards® program through their app. Notably, Mountain Mike’s Pizza achieved the fastest growing AUV (average-unit volume) among the top 30 pizza chains nationwide, according to the Nation’s Restaurant News Top 500 Report.
Blue C Delivers Coca-Cola a Team-Building Excursion
NewsThe Coca-Cola West team has had limited interaction for the past two years due to the pandemic, yet the determined crew adapted and persevered to achieve their goals. Coca-Cola rewarded the group with a well-earned VIP experience and team-building event in the legendary Valle de Guadalupe wine region in Baja, California. The Valle de Guadalupe is viewed as the next Napa, boasting the finest wineries and breathtaking views. The VIP experience allowed the team to taste the top wines and cuisines of the region and travel in luxury chauffeured transportation for a specialized tour of the area by Blue C hosts.
Blue C’s event team produced and coordinated the entire personalized event, including exclusive VIP opportunities while supporting the Coca-Cola brand interactions at each stop. In addition, Blue C’s video production team attended the event to capture this amazing experience and produce a recap video for future marketing use. This three-day, five-star experience helped connect the Coca-Cola West team and inspire them to continue reaching their targets and stand up to the upcoming challenges.
Blue C provides a highly curated experience with end-to-end luxury transportation, premium hotels, VIP wine tasting, Michelin Star chef meals, strategic planning, group team-building meetings, and video production services for any corporate event. So if your company is looking for a remarkable, one-of-a-kind experience through the Valle de Guadalupe to bring your leadership team together, contact us for more information.
Parcel Pending Campaign: Making Life Easier. One Package at a Time
NewsParcel Pending is the leading provider of smart locker package management solutions for residential, commercial, retail, and educational properties in the United States and Canada. Parcel Pending handles over 2 million packages monthly, offering a wide range of solutions that ensure the simple and secure delivery and retrieval of packages and online orders.
Objective
Our focus with “Special. Delivery.” was to heighten and communicate the brand’s positioning in the marketplace as a leading solution for a common and relatable package management issue that we all have.
Strategy
Package delivery and receiving is not an excessively glamourous activity or industry – but it is extremely relatable. Especially during the past year, pandemic-related issues saw online ordering and package deliveries rise by as much as 43% nationwide. Therefore, Blue C directed this campaign to reach everyone within the Parcel Pending universe: residents, business owners, students, and property owners.
Execution
Blue C created the overarching campaign direction, content, and marketing assets to be distributed across sales channels, including the Parcel Pending website, social media, email, sales collateral, tradeshow education, and digital asset toolbox.
Results
The campaign leveraged an influential humanistic brand position for Parcel Pending that differentiated them from their very product-centric competition. In addition, the campaign’s big idea was leveraged across all channels, placing Parcel Pending as the best company to solve their customer’s challenges when securely handling packages and giving the end-user peace of mind during these challenging times.
“I have had the pleasure of working with Blue C for over 15 years. All the most impactful and meaningful branding initiatives I have worked on over my career have one thing in common: Blue C. Much more than an agency; Blue C embodies the idea that creating meaningful branded experiences starts with a trusting, authentic, and collaborative relationship between both teams. Their ability to meet deadlines, stay within budget, take feedback, and react quickly and proactively has been something I am forever impressed by. Working with Jeff and his team is what I have valued the most. Their confidence to deliver different perspectives or ideas has a way of making each project stronger and better.” – Colleen Wagner, Chief Marketing Officer – Parcel Pending.
The 6 Steps of a Brand Audit – An Inside Look From a Top Branding Agency
NewsOver the past year, numerous industries have seen turmoil and slumping sales while conversely several others have achieved record growth. Despite which end of the spectrum your business lies, one thing is for certain – 2020 was a year of tremendous disruption and there could be no better time than now to conduct a brand audit.
A brand audit is an extremely useful tool in determining key information:
As a leading agency with over 20 years of experience, Blue C has been successfully performing brand audits for clients of all sizes and from numerous industries. Here is a helpful checklist on the things to focus on for an effective brand audit:
1. MAKE A FRAMEWORK
The framework is made up of the mission and strategic objectives you’ve set in order to the improve your brand. Start with the basics: who are your target consumers? Analyze samples of your marketing communications materials to see if your messaging is clear and concise. Does it speak to your customers and solve their wants and/or needs?
2. CONDUCT A SURVEY
Primary research such as surveys from your customer base are great ways to gather helpful data. These can be done by email, text, forms posted on your website or even focus groups. Understanding the customer experience directly from your audience can provide helpful insight for future suggestions and improvements.
3. REVIEW YOUR WEB ANALYTICS
Every business has a website or similar online presence, and the statistics gathered can be a very important part of the brand audit. For instance a fast bounce rate on your website could suggest your customer experience is lacking and a new site design or refresh is in order. Are online sales heavy in one area and weak in another? Geo-targeted marketing efforts could help solve the issue.
4. LOOK AT SOCIAL DATA
Most social media channels (Facebook, Instagram, LinkedIn, TikTok) provide comprehensive stats for business user accounts, which can be extremely helpful. For example, your follower’s gender and age range may be slightly off from who you have been targeting as your consumer base. Other helpful information could come from analyzing social media reaction. Did a social post about a particular product receive significantly more likes/comments than usual?
5. MONITOR YOUR COMPETITION
Competition is inevitable in business, and that’s not always a bad thing. You can learn a lot by simply reviewing your competitors marketing and advertising materials, websites, social media channels, customer service and more. Are they reaching the market in a way that you are not?
6. REVIEW THE RESULTS
It is very important to thoroughly review and assess the results of your audit. This will allow you to document what is currently working, what needs to be tweaked, and what can be discarded entirely within your brand. Always track the results and progress after implementing the necessary changes.
CONCLUSION
It’s easy to get caught up in the grind of running a business and lose sight of the small details that add up to the bigger picture. A proper brand audit breaks down these smaller pieces and allows you to make adjustments toward the success of your company. Interested in having Blue C help guide you through a comprehensive brand audit? Reach out today, we’d love to chat with you!