The annual CES Tradeshow in Las Vegas is the most anticipated show in the consumer electronics industry with worldwide interest and press covering it each and every year. Blue C is always excited to be a part of CES and to help brands reach new levels of exposure via creative and unique brand messaging. This year’s CES show was particularly electrifying for Blue C as we were given the opportunity to work on branding efforts for Toyota, one of our most valued clients, and JBL, a new client.


Through video efforts, touch screen technology and creative design the Blue C team was able to produce an interactive experience that brought the exciting features of these new platforms from Toyota and JBL to enthusiastic CES attendees.


In an effort to expand on the established and successful Entune® platform, Toyota used CES to launch the new Entune 3.0 system. This in-car multimedia system offers a range of features including Wi-Fi hotspot capability, real-time Scout® GPS Link navigation to ensure the fastest routes, the Service Connect feature that helps owners and their Preferred Dealers stay on top of maintenance requirements, the latest music apps including Slacker Radio, Pandora and IHeart Radio and many more. Blue C highlighted these features through the production of three informative videos, booth graphics, and interactive kiosks applicable uses for consumers to showcase the ease and advantages of these new aspects of Entune 3.0.


As a key audio partner for Toyota, JBL’s new features including its latest hardware, sound staging design, and its Clari-Fi Technology – which improves the quality of compressed music – were also presented. To introduce these features to CES showgoers, Blue C produced video content as well as a kiosk display highlighting these exciting new qualities from JBL.


It’s easy to get caught up in the excitement of CES and this year was no exception! Blue C was thrilled to roll out these wonderful products from Toyota and JBL and we are already looking forward to next year.


Check out more of the videos we created for Toyota and JBL on our YouTube channel.