The annual Consumer Electronics Show (CES) – one of the largest electronics and technology trade shows in the world – just concluded its annual exhibit of new products and technology in Las Vegas. One of the highlights among the excitement was the partnership created by Blue C and Ninebot | Segway to launch an exciting new product into the market: the Ninebot by Segway miniPRO along with its groundbreaking Intel Personal Robot.
The Ninebot by Segway miniPRO is the ultimate personal transportation device. With a powerful, high-performance lithium-ion battery for sustainable power, the miniPRO has a range up to 18.6 miles on a single charge with a top-speed of 11 mph. The Ninebot by Segway miniPRO features a hands-free rider layout with patented self-balancing technology. Consumers will be able to download the Ninebot by Segway App to monitor speed, enable a tamper-proof alarm and remotely operate an unmanned unit.
Along with the exciting debut of the Ninebot by Segway miniPRO, the creation of an additional feature for the product was revealed with the Intel Advanced Personal Robot. This revolutionary feature turns your Ninebot by Segway miniPRO into a robot that has a unique open platform design. This platform will allow developers the ability to create apps for the device that will expand its capabilities to areas that consumers have never seen. Brian Krzanich, CEO of Intel added, “The most important thing is that we designed this Segway to be an open platform. Developers worldwide can innovate on top of this platform to come up with all kinds of cool new uses… it will truly be an open framework.”
To create the successful launch platform of these revolutionary products, Blue C produced comprehensive brand architecture, an all-encompassing brand storytelling video featuring all Segway brand products, onsite interactive kiosk presentations, as well as a product specific miniPRO video. These efforts were combined with print collateral in addition to the presence of Brand Ambassadors and pro flatland BMX rider, Adam Kun from Budapest, Hungary at the Ninebot | Segway CES booth. A strong social media presence across all media channels was also used to help build the awareness of the miniPRO and in collaboration with our partners at Rhythm, Blue C brought a fresh new look to the online presence of the brand with a complete re-design at Segway.com.
The Ninebot by Segway miniPRO captured the attention of thousands of tradeshow attendees as well as noteworthy celebrities such as Shaquille O’Neal, HGTV’s “The Property Brothers” and even the infamous Stevie Wonder. The press was equally excited about the miniPRO leading to onsite interviews with Forbes, BBC, AOL, Associated Press and a variety of other trade and consumer press.