Coca-Cola and select McDonald’s franchises came to Blue C with the goal of driving store traffic with the Gen Z audience aged 14-25. Reaching this demographic poses a challenge due to their mobility and limited responsiveness to traditional media and promotions. The objective was to present an enticing offer comprised of a medium Coca-Cola and McDonald’s fries that would resonate with this audience through a cost-effective digital media strategy.

Implementing Blue C’s highly targeted AI-powered Behavioral Geofencing media successfully addressed the digital challenge. This campaign strategically targeted a 1.5-mile radius around specific locations and employed personalized display and video ad creative tailored to the designated age group and their behaviors.

How AI-Powered Behavioral Geofencing Works: AI-Powered Behavioral Geo-fencing is a location-based technology that creates a virtual geographic boundary around a specific area. When a mobile device enters the region and is defined as the target audience who falls within key behavioral traits, an action is triggered, and an ad is served with the offer. This media technology uses GPS, RFID, Wi-Fi, or cellular data to establish the geofence.

Results Monitoring: Each campaign is monitored by a digital dashboard that is implemented to ensure up-to-date result monitoring.