News
Introducing Conexiant: Powering the Future of Integrated Healthcare Media Solutions
BroadcastMED is a global leader in healthcare media, offering content, webinars, special events, and digital publishing focused on...
Connected TV Advertising Boasts Mountain Mike’s Franchise Marketing Efforts
Mountain Mike's Pizza, a leading pizza franchise in the western United States, has seen significant growth since 2017...
Coca-Cola and McDonald’s Franchises Drive New Customers through AI-Powered Behavioral Digital Media Campaign
Coca-Cola and select McDonald's franchises came to Blue C with the goal of driving store traffic with the Gen Z audience aged 14-25.
Wahoo’s – Not Just a Restaurant but a Way of Living
Wahoo’s is a consistently trusted and authentic food destination known for its quality and unique Pacific-inspired menu. Every Wahoo’s location plays...
Monster Energy’s Dakar Rally Team Achieves Over 1.8 Million YouTube Views in 8 Days
With a market capitalization of nearly $60 billion, Monster Energy attributes its brand success to strategically cultivating communities through...
Chipoy’s – Crafting Success in the Healthy Snack Market
Chipoy's, a Mexican-made natural snack, stands out in the market by offering a preservative, sugar, and artificial color-free alternative. With its wholesome ingredients...
Revolutionizing Customer Support with Thermador Home Appliances
- November 21, 2023
- Brian Encabo
- News
When it comes to professional-grade home appliances, Thermador is a brand that stands out with its exclusive Masterpiece and Professional Collections. Blue C...
Unifying the Maxxis Brand Story to Elevate and Dominate a Competitive Marketplace
- July 18, 2023
- Brian Encabo
- News
We are excited to share the latest developments of our work with Maxxis Tires, the renowned tire manufacturer known for its...
35 Years of Freshly made, Pacific-inspired Flavor from Wahoo’s
- March 23, 2023
- Brian Encabo
- News
Wahoo’s Teams up with Blue C to Capture the Spirit of Bruce Brown’s Surf Film Endless Summer for its 35th Anniversary...
Achieving Top-of-the-Funnel Awareness for Maxxis Tires Through an Important Social Initiative
- February 16, 2023
- Brian Encabo
- News
Maxxis Tires is an industry-leading brand producing tires for passenger cars, light trucks, bicycles, motorcycles, UTVs, and high-performance autos. Maxxis Tires...
Strategic Campaigns Drive Unprecedented Growth for Mountain Mike’s Pizza Franchises
- January 26, 2023
- Brian Encabo
- News
As a rapidly growing pizza company with over 260 locations and counting, Mountain Mike’s Pizza has earned a reputation as one...
Volcon ePowersports Goes to Baja to Build Powerful Storytelling
- October 28, 2022
- Brian Encabo
- News
Overview: Volcon ePowersports is driving innovation in the powersports space with the development of two-wheel and four-wheel electric all-terrain vehicles. Volcon...
Parcel Pending “Rocks Your Locker” with New Campaign
Lockerpalooza Breaks the Mold of Traditional Tradeshow Campaigns Parcel Pending by Quadient is a global leader and innovator in package delivery...
Wahoo’s Turns to Blue C for Brand Refresh and New Positioning
The recent explosion of fast-casual restaurant franchises has changed the game for franchises. With customers having more options to choose from,...
From Concept to Completion, Launching a Winning Campaign for a Leading Pizza Franchise
In today’s multimedia landscape, franchise restaurants face a challenging and overly competitive field. So, how do you break through the noise...
Blue C Delivers Coca-Cola a Team-Building Excursion
The Coca-Cola West team has had limited interaction for the past two years due to the pandemic, yet the determined crew...
How Can Influencers Help Your Brand?
We all know social media is a big part of people’s daily online interactions, and brands have quickly taken advantage of...
Mastering the “Five Brand Pillars”
Mastering the “Five Brand Pillars”: How to Develop Your Brand’s Power Pillars Your brand is what makes you instantly recognizable to...
Parcel Pending Campaign: Making Life Easier. One Package at a Time
Parcel Pending is the leading provider of smart locker package management solutions for residential, commercial, retail, and educational properties in the...
Finding Untapped Marketing Potential Through Brand Storytelling.
Brand storytelling is a cohesive narrative used to intertwine the pillars of your company with the emotions that your brand evokes. The value behind brand storytelling is...
The 6 Steps of a Brand Audit – An Inside Look From a Top Branding Agency
Over the past year, numerous industries have seen turmoil and slumping sales while conversely several others have achieved record growth...
Mountain Mike’s Pizza Experiences Record Sales in 2020
During one of the most challenging years to date, brands worldwide were forced to adapt to new realities and refine their business models. The restaurant industry saw some...
How Acura is Driving Success with Video Marketing
Acura – the luxury marque of American Honda Motor Car Company – builds its vehicles with exhilarating performance, unsurpassed comfort, and...
Bold Moves to Promote Small Innovations
Xidas is the face of miniaturization, producing tiny, micro-scale products that were once impossible. Its interdisciplinary technology team with talents in...
2021 Top Five BOLD Predictions by Elon Musk
Most people have a strong reaction to Elon Musk—they either love him or hate him.
A brand built to electrify the outdoors.
- January 13, 2021
- Brian Encabo
- News
With the growing global interest in electric vehicles, many companies continue launching innovative products to the market. Volcon is the latest...
Celebrating 51 Years of the Share Our Selves – Adopt A Family Program
Blue C has made it an annual tradition to support SOS’ Adopt A Family Program. This admirable program supports many struggling...
8 Steps to Successful Keyword Research
8 Steps to Successful Keyword Research Getting your web pages to rank higher on the search engines can be a challenge,...
Do you have a content marketing mission statement?
Do you have a content marketing mission statement? If not, here is how you create one. Content marketing deals with the...
California Love Drop Inspired By Wahoo’s Fish Taco
Surf-inspired catalyst for the community brings business leaders together during pandemic to feed the souls of those who need it most...
Content Marketing & SEO: 9 Tips for Success
Content Marketing and Search Engine Optimization (SEO) are tried-and-true techniques for driving traffic to your website and improving your search engine...
How to Create a Content Strategy Your Audience Wants
It doesn’t matter if it’s on your website, in the newspaper, or part of the Great American novel; all good content...
Back To School Backpack Drive
We are excited to announce that we are partnering with our friends at Wahoo’s Fish Taco to help the Purist Group...
Content Marketing vs. Advertising: The ROI Difference
Every business needs customers. Building customer awareness of your brand and your products is the sole purpose of marketing. Marketing has...
What Is Content Marketing and Why Is It Important?
If you’ve read up on marketing, you’ve probably heard that content marketing is crucial. Some marketers even call it the method...
Accelerating Lead Conversion Through Sales Lead Landing Pages
The Importance of Your Sales Lead Landing PageThere are times when all the stars align, and a single high converting landing...
Content Marketing Across the Sales Funnel
What is a Content Marketing Sales Funnel?A content marketing sales funnel takes as many leads as possible via a step-by-step content...
The California Love Drop Presented by Wahoo’s Fish Taco
What started as a single delivery of 300 meals from Wahoo’s Fish Taco to Hoag Hospital in Irvine, CA on April...
5 Marketing Trends That Will Set Your Brand Apart
The digital marketplace is highly competitive, and major advancements in technology have changed the way brands and marketers can reach audiences....
Why Buyer Personas Matter
Personas can have a massive impact on your strategy by helping you understand the details of the buyers you want to...
Maintaining Your Brand’s Momentum
During these unprecedented times and amidst so much uncertainty, marketing and brand promotion may not seem top of mind. There’s also...
Looking to develop a video marketing strategy? Ask yourself these questions first.
Were you one of the 102-million Americans that gathered a couple of weeks ago to watch the Super Bowl? The Super...
8 Steps to Create a Bold Brand
Starbucks. Nike. Apple. All of these brands provide a valued product to consumers, but that’s not what has made them so...
Blue C Launches BrandPWR
Blue C is excited to announce the launch of BrandPWR, a strategic branding process proven to help companies successfully refresh their...
Refresh the Brand. Reinforce Your Stance in the Market
As today’s marketplace has taught us, withstanding competition has become increasingly difficult. Your company can become outdated in a matter of...
Caffé Monster shakes up the ready-to-drink coffee category
Monster Beverage has entered the ready-to-drink coffee market with its new product Caffé Monster, which has 1/3 less sugar than other competitive offerings.
Blue C Partners with Smartwater #WeAllGrow Summit
Smartwater is a leading premium water brand that has recently welcomed three new line extensions to its existing portfolio – antioxidant, alkaline,...
A Brand Refresh for the Better
Blue C is proud to have successfully launched a brand refresh for MeridianLink – an application service provider that offers web-based solutions and system integrations for the financial sector.
Brand Refresh: A modern approach to fighting fierce competition
You can feel it everywhere. The competition is coming out of the woodwork and they’re chomping away at everyone’s market share....
STARK Celebrates Grand Opening of Second Location in Newport Beach
STARK is an industry leader in health and fitness, and in January they celebrated the Grand Opening of their second location...
Be a Bold Brand.
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