The Blue C BRANDPWR Process is specifically designed to meet the challenges that growing brands face when attempting to create a competitive advantage and messaging clarity in the marketplace. Our proven process is a collabortive experience by where we define, develop, refresh and reposition your brand to help you exceed your goals and ultimately give you the power to take a leadership position, drive sales and uplift employee understanding and retention.
Designed To Give Your Brand The Power.
Our process is designed for companies seeking:
• A brand refresh
• A new brand architecture
• A new brand story and messaging
• Brand development of a new product
• A new creative expression
• Brand repositioning for new markets
• Branding for acquisition
• Strategies for market penetration
Our approach allows us to make the brand building process streamlined and more robust.
Our collaborative process covers all the essential areas to build a solid brand foundation for future growth.
• Define your brands vision, mission, values, promise
• Define your brands positioning statement
• Define tone and voice
• Define key attributes and differentiation
• Define your key customer personas
• Define your competitors and their positioning
• Define your X-Factor in what gives your brand a competitive advantage
• Define and craft new brand story
• Define brand tagline or mantra
• Create new brand identity
• Create a clear messaging platform for required products or services
• Develop creative expression and architecture
• Create brand launch plan based upon your marketing objectives
• Brand book and brand video