Smartwater is a leading premium water brand that has recently welcomed three new line extensions to its existing portfolio – antioxidant, alkaline, and sparkling. Each new product continues to support the Smartwater mantra of experiencing purity and hydration in every sip. Better yet, these bottles are made out of 30% plant-based materials and are 100% recyclable.
Recently, Smartwater partnered with Blue C to execute their event activation strategy at the latest #WeAllGrow Latina Network Summit at the Maya Hotel in Long Beach, CA. The #WeAllGrow Summit allowed Smartwater to showcase their new line options to influencers, content producers, creatives, and entrepreneurs. As Smartwater continues to capture the hearts of opportunity-makers who challenge the status quo, the #WeAllGrow Summit was the perfect opportunity for target consumers to enjoy Smartwater’s new offerings and embrace the brand.
Along with managing their on-site activation, Blue C developed the brands look and feel for the Smartwater hydration and recycling stations. The 550+ attendees were able to interact with the brand while staying hydrated throughout the summit. Blue C’s objective was to drive engagement and create a memorable experience with the brand, thus creating a loyal Smartwater community.
In the end, attendees left the summit well-informed of Smartwater’s new line extensions, environmentally friendly packaging, and promise of delivering a taste that is distinctly fresh, crisp, and pure. Smartwater’s brand message went beyond the event as influencers shared their experiences with their online audiences and drummed up interest on social channels, demonstrating the success of this unique sponsorship. Blue C was proud to team up with such a reputable brand and will continue to promote Smartwater’s new products throughout various events in the future.