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Revolutionizing Customer Support with Thermador Home Appliances
NewsOverview
When it comes to professional-grade home appliances, Thermador is a brand that stands out with its exclusive Masterpiece and Professional Collections. Blue C is excited to showcase our recent collaboration with Thermador, a brand that prioritizes customer satisfaction in the fiercely competitive high-end home appliance industry.
The Challenge
Thermador recognized the importance of offering 24/7 access to usage tutorials to enhance the customer experience. Their primary objective was to save customers’ time and frustration by making instructional information readily available online, thus reducing the need to contact customer service and providing the consumer with hands-on experience and familiarity with the brand.
Maintaining professional-grade home appliances for long-term enjoyment requires ongoing care and maintenance. However, in the past, it was cost-prohibitive for brands to develop and distribute timely maintenance tutorials.
The Solution
Blue C devised an efficient approach to film, edit, and produce a series of informative tutorial videos tailored to new appliance owners. Each video in the series followed a well-defined script, focusing on key solutions for appliance maintenance. These educational videos were strategically distributed across all key customer touchpoints, including YouTube, Product packaging with QR codes, the Thermador website, and customer portals.
Preserving the Customer-Centric Experience
Thermador has a long-standing reputation for delivering a customer-centric experience. Ensuring that customers always have access to the best instructional tutorials is paramount in preserving and enhancing the overall appliance usage experience.
By partnering with Blue C, Thermador successfully addressed the challenge of providing comprehensive, easily accessible maintenance tutorials, reinforcing their commitment to customer satisfaction, and simplifying the appliance maintenance process. This initiative reflects Thermador’s dedication to innovation and elevating the customer experience in the competitive world of high-end home appliances.
Unifying the Maxxis Brand Story to Elevate and Dominate a Competitive Marketplace
NewsWe are excited to share the latest developments of our work with Maxxis Tires, the renowned tire manufacturer known for its high-quality and performance-driven products. In an industry filled with competitive brands, Maxxis Tires has embarked on a mission to position itself as a leading performance-based tire brand across all driving disciplines. Let’s dive into the strategic approach.
Facing the Challenge:
With a crowded marketplace and numerous tire options available, Maxxis Tires set out to differentiate itself by educating and delivering a bigger picture of what they offer as a brand. This strategy was designed to capture the attention of their distributor network, nationwide installer network, and consumers.
Crafting the Strategy:
Blue C developed a strategic approach centered around its new tagline and positioning, “performance for all.” The goal was to create a strong awareness campaign of Maxxis’ total product line offering and their unwavering commitment to delivering exceptional performance across diverse driving and riding scenarios. It became the foundation of their marketing efforts, resonating with their target audience.
Implementation in Action:
We integrated the “performance for all.” theme into their comprehensive marketing strategy to bring their brand strategy to life. We then prominently featured it in advertising campaigns across various channels, including media placements, special marketing integrations, in-store promotions, content marketing, and event sponsorships. By consistently communicating this message, Maxxis Tires aimed to establish a unique and powerful position in the market.
Outstanding Results:
The efforts invested by Maxxis Tires have yielded impressive results. Expanding its marketing footprint and leveraging a unified message across all channels has reinforced its brand identity as a leader in performance tires. Their positioning was pivotal in supporting the successful launch of new tire products within their growing portfolio.
Maxxis Tires’ commitment to delivering exceptional performance for all driving needs has resonated with distributors, installers, and consumers alike. Their dedication to quality, traction, durability, and reliability across various terrains has solidified their reputation as a go-to brand for those seeking the highest quality tires.
35 Years of Freshly made, Pacific-inspired Flavor from Wahoo’s
NewsWahoo’s Teams up with Blue C to Capture the Spirit of Bruce Brown’s Surf Film Endless Summer for its 35th Anniversary Campaign
The Opportunity
Wahoo’s is renowned for its freshly prepared Pacific-inspired menu and has always strongly emphasized community building and authentic marketing. So, as they approached their 35th anniversary, Wahoo’s turned to Blue C to celebrate with a year-long marketing campaign. The primary focus of this campaign was to roll out a series of promotions and marketing strategies to celebrate their loyal customers, entice past ones to return, and attract new ones to try the unique, flavorful menu Wahoo’s has to offer.
The Strategy
Blue C teamed up with Wahoo’s to collaborate with the iconic surf film “Endless Summer” by Bruce Brown to inspire the campaign visuals and messaging. Bruce Brown has a long relationship with the Wahoo’s family, and Endless Summer was a perfect fit to celebrate their 35th year. The creative strategy focused on using the film’s core theme and conveying Wahoo’s brand message as “In search of the perfect taco” through branding, media, marketing integration, and sales promotions. In addition, the strategy is to connect with their target market through a recognizable collaboration with a message that resonates with Wahoo’s values throughout the campaign.
The Outcome
The comprehensive marketing strategy employed a range of marketing efforts, including limited-time offers, social media and video campaigns, outdoor advertising, TV spots, promotional giveaways, community-based marketing efforts, and in-store promotions. By leveraging the Endless Summer collaboration, Wahoo’s created a compelling marketing campaign that resonates with their audience to help drive sales across their locations.
Achieving Top-of-the-Funnel Awareness for Maxxis Tires Through an Important Social Initiative
NewsMaxxis Tires is an industry-leading brand producing tires for passenger cars, light trucks, bicycles, motorcycles, UTVs, and high-performance autos. Maxxis Tires is known for its strength, durability, and advanced technology and is associated with winning athletes and ambassadors. The tire industry is saturated with marketing messages and competitors – our objective was to create a fresh campaign and intentional messaging that felt natural to the brand’s unique position.
The Maxxis Tires brand’s key pillars and focus areas include corporate citizenship and social responsibility. In a crowded marketplace of tire manufacturers, it’s crucial to develop and execute programs that align with Maxxis Tires’ values and those of its customers.
Distracted driving and digital wellness have been growing problems with the rise of cell phones and social media usage while driving. The Maxxis Tires brand wanted drivers to be aware of this important issue and align the Maxxis Tires brand to support this cause.
Social responsibility and cause marketing can help align a brand at the top of the funnel during the consideration phase. Blue C developed a key strategy to have the founder of Eyes Up, Ben Grannis (who is dedicated to this cause), travel through 25 US states and interview 21 Maxxis Tires athletes and personalities to communicate their points of view on distracted driving, digital wellness, and social media usage.
Blue C utilized this unique content to create a series of 21 video interviews. The plan is to distribute the video series across all social channels, video-sharing services, outbound email, and athlete social networks. The first in the series will be seven-time Supercross champion, Jeremy McGrath.
By creating a campaign of consistent top-of-funnel content on digital wellness and distracted driving, we will:
• Deliver a consistent content program utilizing 21 professional athletes across 42 weeks.
• Keep a consistent message aligned with a significant social initiative.
• Communicate our unique message to the Maxxis Tire audiences, including distributor and installation partners.
• Communicate a unique message to current and potential Maxxis Tires customers.
• Establish a strong communications pillar unique to Maxxis Tires to build upon in the future.
• Utilize well-known athletes and personalities from Maxxis Tires in a unique way.
• Establish Maxxis Tires as a company looking to change the adverse outcomes of distracted driving and digital wellness.
• Launch the Maxxis Tires distracted driving and digital wellness campaign with future extensions online, paid digital media, integrated into industry events, and at the installer point of sale.
Strategic Campaigns Drive Unprecedented Growth for Mountain Mike’s Pizza Franchises
NewsAs a rapidly growing pizza company with over 260 locations and counting, Mountain Mike’s Pizza has earned a reputation as one of the top pizza franchises in the nation. Even as competitors lose market share, Mountain Mike’s Pizza continues to expand and thrive, launching new locations, menu items, and exciting marketing campaigns.
Blue C has been integral in helping Mountain Mike’s attain their objectives through comprehensive marketing campaigns focusing on an omnichannel approach from brand awareness to encouraging consumers to join the Mountain Mike’s app to receive special offers and incentives. In addition, direct response campaigns were implemented to target franchise sales.
Mountain Mike’s brand messaging, positioning, and limited-time offers (LTOs) have been effectively implemented across all relevant marketing channels designed to foster loyalty among their existing customers and bring in new ones. Additionally, sponsorships with the San Francisco 49ers, Los Angeles Angels, and Sacramento Kings continue to drive app downloads and brand activations through promotional triggers. Every marketing effort aligns with the brand and digital-first approach through all critical channels.
Mountain Mike’s Pizza earned a well-deserved spot among the top 100 franchises this year – a testament to the brand’s impressive growth over the past year. Mountain Mike’s also proudly ranks #4 among the country’s top pizza chains – one of the most competitive areas on the list. The Franchise 500 list is the world’s most comprehensive franchise ranking, honoring companies for exceptional performance and business practices.
Volcon ePowersports Goes to Baja to Build Powerful Storytelling
NewsOverview:
Volcon ePowersports is driving innovation in the powersports space with the development of two-wheel and four-wheel electric all-terrain vehicles. Volcon is breaking barriers and leading an electric revolution in an industry traditionally dominated by gas motors. The first vehicle in their portfolio of impressive engineering is the two-wheel Grunt – a versatile, easy-to-operate machine capable of any outdoor adventure.
Opportunity:
Volcon is venturing into distribution in Latin America and opening new markets for the growing brand. To appropriately target potential customers in the territory with relevant marketing, Volcon needed a new comprehensive asset library to highlight key locations and experiences, including pivotal events. Baja, California, presented a scenic opportunity of diverse terrains and areas strategically utilized to create inspiring content.
The Strategy:
Blue C developed a game plan to utilize the unique scenic environments, world-class regional wineries, and exclusive Baja destinations and events to showcase the Volcon Grunt creatively. The local NORRA Mexican 500 was an ideal event where Blue C could capture unique storytelling and compelling imagery leveraged for evergreen content and digital toolboxes. The objective was to create an incredible content library that the brand, distributors, dealers’ networks, and media could use to support campaigns and marketing communications.
The Outcome:
• Cost-effective production of a massive content library in stunning locations, including world-renowned wineries like El Cielo Winery, Corona Del Valle, and Cuatro Cuatros
• Compelling content captured along scenic Baja beaches and in local Baja towns
• Story-based photos and videos following the NORRA Mexican 500 race with the Volcon Grunt
• Multichannel digital assets for social platforms, including Facebook, Instagram, and TikTok, and content for posts, stories, and reels
• Aligned the brand with inspiring, authentic, and adventurous content
• Stayed loyal to Volcon’s business objective by avoiding stock images and videos and utilizing authentic storytelling content
• Communicate the brand’s position as a leader and innovator in electric powersports