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Blue C Keeps it Rolling with New Maxxis Tires Campaign
NewsTo further strengthen the Maxxis Tires brand and drive sales, Blue C was selected to create, produce and launch a new Maxxis Tires campaign – “Greatness from Within”. The campaign will be widely used across multiple communication channels and will promote the line of Maxxis Tires for numerous consumer segments including off-road, CUV (Crossover), passenger, UHP (Ultra High Performance) and trailer lines.
Blue C produced the campaign from start to finish, which included engaging on-location photography in some of the brutal conditions that Maxxis Tires are known to conquer. Images and streamlined creative will be used in key enthusiast media outlets, in-store sales and product support imaging, as well as point of purchase display development. Each tire line was given its own unique campaign direction to highlight the industry-leading characteristics of Maxxis Tires’ performance and function. The purpose of each campaign was to engage with the correct consumer segment and maintain relevance for each tire line. Various high performance vehicles for both on and off-road were used in the campaign, as well as trailers, to highlight the specific Maxxis Tire and their benefits to the enthusiast. The “Greatness from Within” campaign truly exemplifies the full line of Maxxis Tires and is a great testament to the quality and durability they are known for.
Vectrix™ Electric Scooters Awards Marketing Contract to Blue C USA
NewsBlue C Advertising selected by Vectrix for infusion marketing program in North America and Europe
Blue C Advertising has been awarded the advertising, public relations and social media account for electric vehicle manufacturer VECTRIX™, a leading global designer and manufacturer of 100% electric two-and three-wheeled transportation. In what could be called a “natural fit” Blue C will utilize a complete brand infusion marketing program that will include advertising, global public relations, social media integration, brand ambassador development and event strategy as well as a new-model launch of the Vectrix VT-1 vehicle. Blue C is the agency of record for Vectrix North America and Europe.
According to Brian Buccella, vice president of sales and marketing at Vectrix, “The Blue C team understands our mission, our passion and our products.” “With Blue C’s ability to integrate brand infusion strategies in key markets through their contacts in industries from action sports to music and major media we are excited to see what Blue C has in store for us.” he added.
The agency will develop new marketing initiatives for Vectrix including the launch of the new VT-1 at the EICMA Show in Milan, Italy, development and launch of the new Vectrix brand strategy and creative development for 2014, launch of North American and European infusion marketing program and development of the Vectrix brand ambassador program.
“We are ecstatic to have been selected for this important job and to represent a evolutionary brand like Vectrix. It’s a big deal for us as a marketing agency,” said Eric Morley, co-founder of Blue C. “Vectrix is a company who’s ideals and passion are very similar to those of Blue C, and helping them achieve their mission is our job.” he added.
Blue C Launches Brand Ambassador Program for Juice It Up!
NewsJuice It Up!, a fruit and smoothie franchise with over 90 locations across the west coast was retrofitting and redesigning their franchise locations for a new product launch. This included the introduction of a raw juice bar that offered freshly juiced mixtures.
In addition to establishing an entirely new look and feel for their messaging of both the brand transition and the new juice products, Blue C was charged with the development of new messaging vehicles to communicate the new product offerings. This included in-store signage, broadcast television, local store marketing strategies, as well as the creation of a brand ambassador to help drive consumer engagement.