A strong social media presence connects you with your consumers and helps increase your potential revenue.
Think about your personal online relationship with brands. Your favorite companies keep you up-to-date on new products and sale dates, while simultaneously building a relationship with you as the viewer. This is reason alone to up your social game.
But wait, there’s more. Here are 10 reasons why social media should be a company’s priority:
1. An Online Presence is Expected
Customers will respect your business more when they see that you’re active online. Think of it as a way for them to get to know you better or any easy way to keep in touch. Currently, ninety-six percent of businesses use social media marketing because their consumers expect to find businesses online.
2. Influencers Make the Difference
Influencers can have a huge impact on the engagement and awareness of your product. Influencers are trusted by their followers and easily “influential” when it comes to promoting a brand.
3. Social Media Levels the Playing Field
At worst, larger companies can outbid your pay-per-click ads. But content, comments, and engagement are free. Social media doesn’t let the competition outspend the business.
4. Social Channels Give You the Authority
Social media makes your business an authority in your niche. Answering questions, helping people in the comments, etc., ensures that people view your business as knowledgeable and reputable.
5. Social Media Is a Form of Dynamic Marketing
The internet world is ever changing. When new strategies emerge, you need the ability to capitalize on the latest and greatest. Social media marketing is flexible enough to allow for quick adaptation.
6. A Digital Voice Keeps Customers in the Know
Your business changes all the time, and customers want to know about those changes. Social media makes it easy to keep customers updated on your brand. Did you make a difference in the community? Let people know.
7. Social Media Provides Possible New Business
Social media offers access to an unrivaled number of consumers. Nowhere else is there potential to contact billions of potential customers. Neglecting social media is neglecting the world’s largest advertising opportunity.
8. Online Users are Active
Eyes mean nothing if they aren’t reading. Luckily, social media users check their accounts an average 17 times per day, so it’s important to keep your content fresh. When the content’s great, users will share it, thus doing some of the heavy lifting for you.
9. Social Media Builds Brand Recall
Social media uses complex algorithms to deliver people third-party content. Newsfeeds are full of recommended content and you should capitalize on those recommendations. Just the mention of your brand can build recognition.
10. A Social Presence Increases Traffic
A strong social media presence lets you target demographics, capitalize on paid advertising, and improve your SEO. Targeted demographics, paid advertising potential, and strong SEO all work together to increase your traffic.
Running your own social media accounts can be difficult, but it’s not hard to find the right people with the knowledge that’ll get you results. So if you’re ready to get started revamping your online presence, get in touch with us.