Blue C was contracted to produce two product specific videos for Parker Hannifin, the global leader in motion and control technologies. Via client-provided assets, Blue C was able to tell the Parker Hannifin story and showcase the unique features of their products through video storytelling.
These product videos were exciting, engaging, and were produced in order to grab a viewer’s attention while they tour the Parker Hannifin Headquarters and viewing center in Cleveland, Ohio.
Each video followed the established Parker Hannifin brand guidelines and was edited and produced with B-Roll video showcasing twelve different types of aircraft that Parker Hannifin designs and manufactures equipment for. The videos are played on a large, 20 x 30-foot LED wall in the company’s innovation center, as well as on a 42-inch screen in a product display.
As a team, Blue C also produced a PowerPoint presentation that identified each aircraft in the video, noting the flight control, hydraulic, fuel, fluid conveyance, pneumatic, and lubrication systems and components that Parker Hannifin Aerospace provides. Featured aircraft included the Boeing 787 and 737 MAX, Airbus A350 and A320neo, Lockheed Martin F-35, Northrop Grumman B2, Gulfstream G500, Bombardier C Series, COMAC C919, and Embraer Legacy, as well as Rolls-Royce and GE Aviation engines. For all projects, we wanted to include the brand pillars that make the Parker Hannifin brand strong and true to their name within the aerospace industry. Those key words are: Engineering Your Success, Collaboration, Innovation, Performance, Quality, Reliability, Efficiency, Value, Environmental Responsibility, Support, and Lifetime Service.
“We are delighted with the two new videos,” noted Cheryl Flohr, director of communications for Parker Hannifin Aerospace. “They cover our markets and product line perfectly, while delivering the excitement and sizzle that is a natural part of the aerospace industry. We have gotten nothing but terrific reviews on them. Blue C was a pleasure to work with – professional, responsive, and highly creative. We look forward to our next project with this great creative group.”
Engineering Your Success – Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For 100 years the company has engineered the success of its customers in a wide range of diversified industrial and aerospace markets. Parker Hannifin’s engineering expertise and broad range of core technologies uniquely positions the company to help solve the world’s greatest engineering challenges.