Recently called upon for its signature, fully integrated advertising and creative strategy solutions that combine creative innovation with progressive marketing strategy, Blue C Advertising brings the essence of Hussong’s Cantina & Taquerilla to the nightlife of Las Vegas. In addition to the development of advertising, collateral, broadcast and various other advertising executions for the restaurant, the award-winning agency also will develop forward-thinking interactive and social media campaigns to even further bolster the celebrated Hussong’s name. The campaigns will target Las Vegas local nightlife as well as feeder markets including Southern California.

Blue C Advertising will work in conjunction with Titan Nightlife Group, developers of nightlife entertainment and restaurant concepts, to recreate the legendary dining destination for locals and visitors to enjoy. Set to open the first quarter of 2010, the 3,700-square-foot Hussong’s Cantina & Taquerilla – Las Vegas will be located at The Shoppes at Mandalay Place.

“Blue C Advertising boasts a diverse background in Baja-inspired travel and tourism, in addition to extensive food service experience—which is a perfect complement to Hussong’s atmosphere, image and attitude,” said Scott Frost, president of Titan Nightlife Group and Hussong’s LLC. “We are excited to be working with Blue C Advertising on this venture and are confident that the agency’s experience and creativity will help us continue to keep the Hussong’s brand experience top-of-mind with our guests.”

Located 50 miles south of Tijuana, Mexico, in Ensenada, the original Hussong’s Cantina is a rite of passage for those traveling south of the border to embark on the “real” Mexican cantina experience. Originally founded in 1892 by John Hussong, the cantina is best known as the originator of “The Margarita” drink. Currently owned by Ricardo Hussong, the grandson of the founder, Hussong’s maintains the tradition of serving consistently great drinks, using top-quality liquor and charging reasonable prices. The laid-back, friendly, casual atmosphere of the original Hussong’s Cantina in Ensenada has been replicated at the new Hussong’s Cantina – Las Vegas.

“Hussong’s is an authentic brand infused with culture and soul; it embodies the heart of the Baja Sur region and the authentic ‘Baja’ lifestyle,” said Eric Morley, principal at Blue C Advertising. “Blue C Advertising is excited to revitalize this iconic venue by utilizing our expertise in social media, creative collaboration and digital media strategies to maintain the identity of this popular brand.”