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Blue C Builds New Brand for AEV

June 19th, 2018

 

Electronic vehicle company, Austin Electric Vehicles (AEV), recently retained Blue C as Agency of Record for brand development, print and digital advertising, public relations and marketing activation. Blue C has embarked on a complete rebrand of AEV Technologies that includes a brand video, dealer kit, photography and video shoot in the heart of Austin as well as a website refresh.
AEV Technologies Inc. is an emerging leader of safe, affordable, efficient and sustainable logistical transportation. They are an up-and-coming brand to watch and are dedicated to designing and delivering compact, emissions-free vehicles for use within urban and short-haul markets.
Blue C has developed a new brand identity and will be updating the current AEV website to reflect the new look as well as developing video, photography and sales collateral for the sustainably-focused vehicle company.
Currently, Blue C is building a complete dealer kit for AEV’s 411, a compact all-electric utility vehicle for urban logistics and urban services. It’s truly an electric fleet solution. Also available is the 311 commuter-focused all-electric vehicle for campus, community and cross-town travel. And soon to be available is the 511, a 4WD all-electric vehicle for superior performance in any environment.
AEV leverages established chassis partners and standardized light electric vehicle sub-systems to accelerate time-to-volume. Their vehicles, sub-systems and production facilities integrate the collaborative efforts of AEV’s industrial designers, energy storage partners, efficient development and production facilities to achieve configurable light electric vehicles for environmentally conscious, high growth market segments.
“We are excited to have been able to evolve the AEV brand as it was in need of a refresh to respond to a highly competitive marketplace. It was very important to expand upon the story of the company’s innovative spirit and quality of its products,” said Jeff Bentley, Owner and Creative Director of Blue C Advertising.
Blue C also had the honor of joining AEV at CES 2018 this past January where we were able to capture great footage of all the vehicles at the booth and the energy of the AEV team at the show.
Blue C is excited to continue supporting the growth of a forward-thinking brand like AEV and looks forward to watching the company evolve.
About AEV

AEV was founded in 2017 by entrepreneurs, investors and executives with a passion for and focus on sustainability. Identifying and supporting sustainable solutions are at the heart of the company’s DNA. Through a strategic alliance with an internationally recognized electric vehicle supply chain partner, AEV designs and assembles their vehicles in Austin, Texas.

Blue C Wins Silver at 2018 Addy Awards
The Addy’s is an award show where each year, all top creatives of Orange County come together to showcase their work. This allows Blue C to be surrounded by Marketing and Advertising professionals that work in the community. This year, we submitted a total of five videos and took home a silver for our work on the Gentleman’s Ride campaign video and a bronze for our collaboration with Rhythm for our work on a 2017 Acura video.
ABOUT AMERICAN ADVERTISING FEDERATION / ORANGE COUNTY CHAPTER
The AAF/OC’s chief mission is to connect, inspire and contribute to the marketing community in Orange County and Greater Los Angeles area. It connects and elevates Orange County’s marketing and advertising professionals to build a stronger overall community. It inspires professionals and students through education, mentoring and training to create a better world through advertising, and contributes to society by donating its time and talents to benefit individuals and organizations, both non-profit and for-profit. For information, go to www.aafoc.org.

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