News

Launching an Evolution in Real Estate Investing

September 12th, 2017

Blue C is proud to have successfully launched a new brand refresh for the nation’s leading online real estate marketplace, Auction.com (A Ten-X Company). The new brand initiative includes an updated look and feel, tagline and brand story, along with digital and print advertising. From the auction floor to a robust online investing platform, Auction.com is focused exclusively on the sale of bank-owned and foreclosure properties to real estate investors.

“We are very proud to have been able to create a fresh new story for Auction.com that elevates their brand for future growth,” said Jeff Bentley, Principal and Creative Director at Blue C Advertising. 

Blue C was tasked to not only refresh the brand, but to highlight the 10-year anniversary of the company as well. The full campaign consisted of developing a logo and graphic standards, a microsite, brand book, videos and digital and print advertising.

All marketing initiatives were developed around the new company tagline, “Beyond the Bid.” “’Beyond the Bid’ is the mantra for the brand which sets Auction.com apart from their competitors and lays the foundation for exceptional service and innovation,” said Bentley.

Utilizing the new, refreshed graphic platform, Auction.com re-launched their website, which has since been received greatly.

“From all of us at Auction.com, we thank the Blue C team for our recent launch of the new Auction.com brand. We are ‘BEYOND’ excited to share your creative work with the world. The fresh, current look and feel has really helped to transform and harness the energy of our most important client … our internal customers,” said Colleen Lambros, Chief Operating Officer at Auction.com.

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