Blue C Helps Light Up the Launch of Edison Apartments
October 24th, 2016
Blue C is excited to highlight a recent collaboration with Edison Apartments by Waterton in Downtown Long Beach. Blue C was chosen to produce video, web, and brand storytelling in celebration of the property’s recent grand opening. This stylish and unique high-rise residential living space offers numerous distinctive elements that were key points in the messaging and branding direction.
While encompassing numerous modern conveniences at Edison, the historical significance of the building is also evident in the mid-century modern style and design aesthetic. Originally constructed in 1959 as an office tower, the building was the first all-electric building in Downtown Long Beach. Blue C paid homage to this historical component with a mix of mid-century film clips and light bulb imagery displayed amongst the sophisticated backdrop of the Long Beach skyline. Key elements that are highlighted in the Blue C produced content include the roof top pool and sky lounge, the state of the art fitness center and yoga studio, residents’ lounge with kitchen, screening area and gaming, unique bicycle storage, electric car stations, beautifully renovated historic lobby, and overall aerial footage of the property.
Tying all these key-messaging points into a classic video montage presentation was key to attracting the modern working professional that seeks a living community like Edison. Blue C created the primary minute and a half promotional video for use on Edison Apartments’ YouTube channel, a minute long Instagram edit, and social posts to promote these channels and content.