We Brand the Bold.

WEAR IT.
PROUD.

RED KAP WORKWEAR

WORK.
LIVE.
INSPIRED.

IRVINE COMPANY

GREATNESS
FROM
WITHIN.

MAXXIS TIRES

LIFE IN
MOTION.

TOYOTA ENTUNE 3.0

BUILT FOR
MUSIC.

AUDIOFLY

SHOW
YOUR
FANGS.

MONSTER ENERGY

LIVE.
LIFE.
JUICED.

JUICE IT UP!

\ Est. 1997 \

We The Blue

Our creed is to disrupt. To turn heads. Energize. At Blue C, we are dedicated to helping brands break out, shout out and let their voices be heard. To go forth and tell stories that compell people to take action. Through powerful creative thinking, strategic planning and a fire for digital, this is a good day to be a brand.

Work

When it comes to creative, we own this space. It’s what we live for. Every day, we push to deliver more than what’s expected. Whether it’s a full-blown branding campaign, brochure design or simple brand logo, we strive to exceed expectations. It’s a philosophy that our agency was built upon and one that still stands true today.

More

Video

Ninebot | Segway

In a world full of technology, sometimes it’s all about moving simply. Segway is a brand well known for many years for its groundbreaking and innovative products. Blue C was selected to revive the brand by promoting a new product line and was a vital partner in the strategic planning for the launch of this new brand within the Ninebot | Segway family. Launched at CES, the new Ninebot | Segway product line was met with great success and received international attention and press. The marketing approach included advertising, event activation, educational video content and social media, all aimed to help the company’s newest products gain traction.

Kawasaki

Blue C works with Kawasaki on marketing efforts to help revitalize its lineup of motorcycle and watercraft offerings through in-store marketing and dealership activations. Working across the entire lineup, from Ninjas and motocross bikes to quads and Mules, Blue C has developed many tactics and advertising campaigns to help gain awareness of and drive traffic to the Kawasaki dealership network. Our expertise in high-octane creative has led to a long and rewarding relationship.

Audiofly

Founded in Perth, Australia, Audiofly is a brand that designs and builds headphones for those who seek premier quality for a wide variety of listening needs. Blue C was selected to help brand and execute the launch of Audiofly in the American market. Through a comprehensive advertising campaign, Blue C helped strategically market the premier audio brand through a number of initiatives including event activation and celebrity endorsement from world-renowned DJ Tiesto, resulting in tremendous press and exposure at the CES tradeshow.

Juice It Up!

With the overwhelming popularity of its delicious smoothies and all-natural raw juices, Juice It Up! has become one of the fastest-growing franchises in its category. For over eight years, Blue C has helped develop and launch many exciting new products for its brand. Additionally, we’ve created promotions and educational tools that have helped Juice It Up! experience considerable growth.

Toyota

Toyota is a brand that exemplifies energy and excitement. For over 14 years, Blue C has helped Toyota maintain this lively and edgy brand persona, while also achieving key business objectives. We have helped to develop and launch several new vehicle accessory programs, facilitate race programs and design impactful branding and collateral for Toyota properties such as Scion and specific models such as the FJ Cruiser. There is never a dull moment working on a Toyota project and this epic ride continues to this day.

Honda

As one of the most innovative OEM brands in the world, Honda enjoys a reputation built on advancement and originality, something that is a dream to work with as a creative agency. From motorcycles to hybrids, Honda has helped revolutionize motorsports for decades. Blue C has a standing relationship with Honda that goes back over 15 years, helping launch new products, services and technologies to both consumers directly as well as within their dealer networks. Honda relies on Blue C’s B2B experience to develop impactful marketing initiatives and to educate dealers about new ways to increase profitability.

Azunia Tequila

From across the US/Mexico border comes a premium tequila that goes beyond taste. Azunia Tequila strives to bring the quality aspects of good tequila back to a liquor category that has been watered down with cheap products. Blue C was selected to develop exciting branding and story-telling advertising messages in an effort to build awareness and help gain traction for key on-premise bar and restaurant locations.

Maxxis Tires

From the rigors of road racing to the ease and comfort of road travel, Maxxis is a premier manufacturer of tires for a variety of applications. Blue C has partnered with Maxxis to provide branding, advertising, video and collateral development for over 10 years. As an agency, our experience in many facets of the automotive space has allowed us to assist Maxxis in numerous efforts to achieve growth in a competitive marketplace.

Monster Energy

The action sports world is one fueled by constant evolution and progression. Monster Energy pushes athletes to reach their potential within this thrilling lifestyle. Monster is the ultimate energy drink company focused on creating hard-driving awareness, and Blue C has been fortunate enough to help create many lasting activation efforts. Whether it’s through high-impact video content or athlete promotional posters and event activation, we always unleash our creative efforts for this high-octane brand.

Irvine Company

With a portfolio that includes luxury apartment living communities, exceptional high-rise office properties and upscale shopping experiences, no other company has shaped the landscape of Orange County like Irvine Company. Our work with this real estate company includes a wide variety of creative and marketing needs. This includes the branding of entire workspace and apartment communities as well as many individual launches of business buildings and multiuse campuses. Blue C has also been trusted with helping to shape internal departments within the Irvine Company corporate structure.

Red Kap Construction Workwear

When constructing high-rise buildings, you need workwear that can take the rigorous punishment of such demanding work. Blue C was selected to bring awareness to the Red Kap brand and create a voice to its Construction Division. To do this, we developed a new brand story, developed creative architecture and built a media plan aimed to create promotion for this important segment. Blue C also produced a nationwide tour that visited job sites to showcase the products and provide a well-deserved lunch to the workers. This was a great way to introduce the products to the real-life users and consumers who can appreciate the top-quality garments.

Red Kap Auto Workwear

Red Kap, a VF Imagewear brand, is one of the nation’s largest manufacturers of workwear apparel. Blue C was selected to create modern-day awareness to this 100-year-old brand through promotion of its automotive division. We developed a comprehensive brand story, crafted a widespread framework of stunning creatives and built a media strategy aimed to deliver real, measurable results. The utilization of brand ambassadors, authentic craftsmen from the automotive trade, and a variety of grassroots methods helped create a foundation for legitimacy and authenticity that the brand was seeking.

Toyota Entune 3.0 Navigation Video for CES

Toyota Entune 3.0 Music Integration Video for CES

Toyota Entune 3.0 Connectivity Video for CES

Speedfoot at Industry Racing

X-Raid DAKAR 2012

Red Kap presents The Builder, feat. Troy Ladd

Red Kap presents The Builder, feat. Heath Pinter

Red Kap presents The Builder, feat. Matt Harris

RELENTLESS Team Renezeder

Ballistic BJ Baldwin Unleashed

Deegan Vs. Deegan

Red Kap Craftsman Heath Pinter at The Race of Gentlemen

ATX Sean Willingham

Krzysztof Holowczyc – This Battle Is On.

Alpine Electronics

Social Distortion’s Mike Ness – An Insider’s Look Into The Man Behind The Music

Edison Apartments Downtown Long Beach

Red Kap Craftsman Matt Harris in Bonneville

Juice It Up!

Services

For us, it’s all about delivering great ideas. And sharing them. We work with our partners to think through the best approach to delivering an authentic and emotional expression of their brand. Our power lies in our vast experience to do anything and do it well.

Advertising & Marketing Communications

Campaign Research & Development
Strategic Positioning & Messaging
Brand Architecture & Brand Ethos
Logo Identity, Systems & Standards
Brand Storytelling & Messaging
In-Store Retail POP/Promotional
Internal Communications
Franchise Marketing Programs
Media Planning/Buying/Analysis
Product Identity/Visual Direction
On-Premise & Off-Premise Promotions
Broadcast TV/Cable & Radio/Outdoor/Digital

Creative Development

Concept Development & Creative Strategy
Visual Direction & Art Direction
Campaign Execution
Brand Books & Collateral Development
Video & TV Production
Video/Editing/Post Production/Sound Design
Digital Media Assets/Digital Tool Boxes
Photography
Print Advertising
Direct Mail/Direct Response
In-Store Collateral/Packaging
Social Media Content & Distribution

Activation

Customer Experience Management
Experiential Marketing
Tradeshow Direction & Management
Media Relations Management
Event Management
Brand Ambassador Development/Activation
Content Development & Distribution
Brand Influencers & Sponsorship Activation
Podcasts & Webisodes

Website/Digital/Media

Strategy/Planning & Placement
Messaging/Creative Direction
Contextual
Native
Digital Banner Ads
Website Design/Navigation & UX
Content Strategy & Distribution
Visual Asset Development
Outbound Email Campaigns
Online Influencer Campaigns

The Company We Keep

Leadership

Leadership

Jeff Bentley

Creative Director and Co-Founder

As Creative Director and Co-Founder since 1997, Bentley thrives on building brands and getting them going. He’s worked for over 20 years as a creative and business leader in many business sectors, developing impactful campaigns designed to exceed each client’s business objectives. In his own words about creative, “For me, it’s about being authentic and having the desire to be bold and challenge the status quo.” His passion for craftsmanship has been featured in numerous broadcast and print mediums showcasing his strengths in brand development and storytelling. Bentley not only designs effective marketing campaigns, but he also helps brands establish a soul while staying culturally relative along the way.

Eric Morley

Chief Operating Officer, Partner

As President and Co-Founder of Blue C Advertising, Eric has led the effort to execute the company's vision for unique and fresh perspectives to multichannel marketing communication and advertising. Eric's consultative approach to messaging communications helps brands create value that can tell a story and resonate with consumers. Eric and the Blue C team of account supervisors, project managers and creators have successfully helped brands across numerous industries convey their messaging in culturally relative ways. With over 20 years in the industry, Eric remains focused. He is dedicated to building and refreshing brands by connecting them to target buyers through objective initiatives, decisive strategy and effective creative.

Blue C Cares

As a responsible member of the community, Blue C takes great pride in corporate social responsibilities and giving back to the tight-knit community that surrounds us. Blue C Cares is our way of helping bring our partners and clients into important local causes that interest us and make a difference. This interaction not only helps our community, but it also works as a way to build lasting relationships with our partners beyond the business world.

Caring for Community

Caring for Others

Caring for the Next Generation

Contact

3183-C Airway Avenue
Costa Mesa, CA 92626
P: 714.540.5700